Chief Marketer Staff, Author at Chief Marketer

Monday and Friday Best Days for Facebook Engagement

The majority of Facebook posts are made on Thursday and Friday, but Monday is one of the best days for engagement.

Special Report – Mobile Event Tech

Event Marketer’s latest tech special report focuses on mobiles devices marketers can use to enhance their next special event.

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How Do You Buy Marketing Tech?

How users approach the marketing technology buying process varies greatly, depending on their level of tech savviness.

Social

Facebook’s EdgeRank Algorithm Is Dead: What This Means for Marketers and Brands

Facebook’s News Feed algorithm, EdgeRank, used to be about three factors: affinity, weight and decay.

Solve Your Business Problems Before Redesigning Your Website

There are plenty of reasons to redesign your website, and many of them are probably silly.

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Determining the Value of Social Data and Share of Voice

CMOs and data scientists are experiencing the allure of social data as a tool to make broader marketing decisions.

Marketing Automation Simplified

It’s the small guide to big ideas to improve your marketing automation expertise. More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most […]

Marketer’s Guide to Call Tracking for Google SEO and PPC

Do You Know Which Google Searches Make Your Phone Ring? This eBook explains how marketers can track inbound calls back to specific Google keywords, PPC ads, and web pages. If having a successful Google SEO and PPC advertising strategy is important to your business, this eBook can help. It explains the value of tracking calls […]

How Coke Won the Cola Wars

This is a thought-provoking look at the history of the Cola Wars.

Most Advertising Doesn’t Work. Here’s Something That Does

This author says most advertising doesn’t work. He then shares Dr. Tait Martin’s prescription for getting people to take action.