Chief Marketer Staff
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Agencies
How Do You Buy Marketing Tech?
How users approach the marketing technology buying process varies greatly, depending on their level of tech savviness.
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Social
Facebook’s EdgeRank Algorithm Is Dead: What This Means for Marketers and Brands
Facebook’s News Feed algorithm, EdgeRank, used to be about three factors: affinity, weight and decay.
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Solve Your Business Problems Before Redesigning Your Website
There are plenty of reasons to redesign your website, and many of them are probably silly.
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Agencies
Determining the Value of Social Data and Share of Voice
CMOs and data scientists are experiencing the allure of social data as a tool to make broader marketing decisions.
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Marketing Automation Simplified
It’s the small guide to big ideas to improve your marketing automation expertise. More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most […]
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Marketer’s Guide to Call Tracking for Google SEO and PPC
Do You Know Which Google Searches Make Your Phone Ring? This eBook explains how marketers can track inbound calls back to specific Google keywords, PPC ads, and web pages. If having a successful Google SEO and PPC advertising strategy is important to your business, this eBook can help. It explains the value of tracking calls […]
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How Coke Won the Cola Wars
This is a thought-provoking look at the history of the Cola Wars.
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Most Advertising Doesn’t Work. Here’s Something That Does
This author says most advertising doesn’t work. He then shares Dr. Tait Martin’s prescription for getting people to take action.
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Off-Color Wordplay From Kraft, Part of a Big Marketing Blitz
The Kraft campaign for its new line of meal-starters is indicative of how ads from marketers are loosening up—or becoming crass depending on your perspective.
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Agencies
J.C. Penney: We’ve Got Marketing But What Will We Sell?
J.C. Penney has a new CMO, Debra Berman, who will try to right this listing ship.
