Chief Marketer Staff
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Agencies
Dunkin’ Donuts Apologizes for Blackface Ad
Dunkin’ Donuts has apologized for the “insensitivity” of an advertising campaign in Thailand featuring a woman in blackface makeup.
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Agencies
Branding Battle Wages for Sochi
Official Olympic sponsors are being beaten by non-affiliated rivals in the race for brand awareness ahead of next year’s Sochi Winter Olympics.
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Social
Where Companies Go Wrong With Social Media
For all the talk of the game-changing nature of social media, most companies do a poor job of embracing its opportunities and managing its risks. Find out why.
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Social
Think Twice Before Using Hashtags in Facebook Posts
The inclusion of Facebook hashtags is actually a drag on the viral reach, engagement and organic reach posts get. There are a number of possible explanations.
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Data & Analytics
3 Ways to Improve Email Marketing with Customer Personas
Marketers are becoming adept at the art of email marketing messaging to improve relevancy but messages can be even more relevant if customer personas are used.
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Social
Brands on Facebook: Post Images of Women to Get Likes
Facebook users like brand images of women way more than they like images of men. The study was published by nine leading retail brands.
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Data & Analytics
How to Build Healthy, Profitable Relationships with Your Customers
Building healthy relationships with your customers is hard work. Take a look at these three things you can do right now to make your customers happy.
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Agencies
What You Need: RFP Marketing Tech Checklist
By asking clear questions about feature sets in your RFP, your technology salesperson will be able to get you clear answers faster.
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Mobile
Smartphones Drive More Mobile Commerce Spending Than Tablets
Mobile commerce spending is WAY up. Comscore gives us the details.
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Social
Facebook Gives Brands More Freedom When Running Promotions
Facebook has changed its tune regarding how businesses can run promotions on its social network.
