Chief Marketer Staff

• Listline e-Newsletter 3/05

  This file names 400,000 opt-in families, singles and others who’ve bought herbs, vitamins and similar products through the mail, infomercials, online and at health food stores.

• Agencies

  New PepsiCo Brand Promo Focuses on Cagefighting

  PepsiCo has launched two national promotions around its sponsorship of World Extreme Cagefighting and the combat sport’s featherweight superstar Urijah Faber.

• Moe’s Goes Mobile with New Burrito Launch

  Tex-Mex restaurant chain Moe’s Southwest Grill is introducing a new limited-time menu item, the Phil E. Burrito, by deploying its first nationwide mobile campaign.

• Agencies

  Dairy Queen Online Games Promotes New Value Menu

  A new online game at the Dairy Queen Web site is an effort to advertise the company’s new Sweet Deals permanent value menu.

• News Brief

  PAM: that non-stick cooking spray from ConAgra Foods, has kicked off a new advertising campaign that emphasizes PAM as a convenient kitchen aid that helps consumers using the tag line

• Penton Media To Launch Chief Marketer Magazine

  Penton Media announced today that it will expand its Chief Marketer Online Network in April by launching Chief Marketer magazine.

• Agencies

  Loss Widens For Coldwater Creek

  Catalog retailer Coldwater Creek generated $1.02 billion during its fiscal 2008, down from $1.15 billion in fiscal 2007. The company’s net loss widened from $2.5 million a year ago to just under $26 million. With “The Analyst’s Take”.

• Agencies

  Assimilation Indexes Help Mailers Reach Ethnic Groups

  BB Direct has launched

• Email

  Yun-Hui Chong Joins Experian CheetahMail As VP of Strategic Services

  Experian CheetahMail has named Yun-Hui Chong VP of strategic services.

• SEMPO Elects New Slate of Officers

  The Search Engine Marketing Professional Organization (SEMPO) has elected a new slate of officers.