Chief Marketer Staff
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Agencies
New PepsiCo Brand Promo Focuses on Cagefighting
PepsiCo has launched two national promotions around its sponsorship of World Extreme Cagefighting and the combat sport’s featherweight superstar Urijah Faber.
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Moe’s Goes Mobile with New Burrito Launch
Tex-Mex restaurant chain Moe’s Southwest Grill is introducing a new limited-time menu item, the Phil E. Burrito, by deploying its first nationwide mobile campaign.
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Agencies
Dairy Queen Online Games Promotes New Value Menu
A new online game at the Dairy Queen Web site is an effort to advertise the company’s new Sweet Deals permanent value menu.
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News Brief
PAM: that non-stick cooking spray from ConAgra Foods, has kicked off a new advertising campaign that emphasizes PAM as a convenient kitchen aid that helps consumers using the tag line
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Penton Media To Launch Chief Marketer Magazine
Penton Media announced today that it will expand its Chief Marketer Online Network in April by launching Chief Marketer magazine.
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Agencies
Loss Widens For Coldwater Creek
Catalog retailer Coldwater Creek generated $1.02 billion during its fiscal 2008, down from $1.15 billion in fiscal 2007. The company’s net loss widened from $2.5 million a year ago to just under $26 million. With “The Analyst’s Take”.
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Email
Yun-Hui Chong Joins Experian CheetahMail As VP of Strategic Services
Experian CheetahMail has named Yun-Hui Chong VP of strategic services.
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SEMPO Elects New Slate of Officers
The Search Engine Marketing Professional Organization (SEMPO) has elected a new slate of officers.
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Penton Media to Launch Chief Marketer Magazine
Penton Media announced today that it will expand its Chief Marketer Online Network in April by launching Chief Marketer magazine.