Chief Marketer Staff

• Interpublic Group Nearly Doubles Net Income In 2008

  The Interpublic Group of agencies generated 2008 revenue of $6.96 billion, up from $6.55 billion in 2007. The Group

• Agencies

  Verso Paper Trims Loss In 2008

  Verso Paper Corp. generated $1.77 billion in sales during 2008, up from $1.63 billion in 2007. The company trimmed its net loss from $111.5 million a year ago to $62.8 million for the year ended Dec. 31, 2008. More, with The Querent’s Take, follow.

• Agencies

  Chapter 6, Dear Friend: Lurid Tales of Junk Mail America

  New Yorkers were awakened at dawn on Friday, March 9, 1877 by the sounds of a severe gale. The 60 mile-per-hour wind broke windows and tore signs from their moorings.
  Nate Read, knowing that there would be few lottery customers that day, put his staff to work addressing envelopes for a mailing.

• Agencies

  Meet the Broker: Carolyn Woodruff, executive vice president at Direct Media Inc

  Carolyn Woodruff is a longtime player in the industry who believes no matter what the state of the economy, there’s always opportunity

• Listline e-Newsletter 3/05

  This file names 400,000 opt-in families, singles and others who’ve bought herbs, vitamins and similar products through the mail, infomercials, online and at health food stores.

• Agencies

  New PepsiCo Brand Promo Focuses on Cagefighting

  PepsiCo has launched two national promotions around its sponsorship of World Extreme Cagefighting and the combat sport’s featherweight superstar Urijah Faber.

• Moe’s Goes Mobile with New Burrito Launch

  Tex-Mex restaurant chain Moe’s Southwest Grill is introducing a new limited-time menu item, the Phil E. Burrito, by deploying its first nationwide mobile campaign.

• Agencies

  Dairy Queen Online Games Promotes New Value Menu

  A new online game at the Dairy Queen Web site is an effort to advertise the company’s new Sweet Deals permanent value menu.

• News Brief

  PAM: that non-stick cooking spray from ConAgra Foods, has kicked off a new advertising campaign that emphasizes PAM as a convenient kitchen aid that helps consumers using the tag line

• Penton Media To Launch Chief Marketer Magazine

  Penton Media announced today that it will expand its Chief Marketer Online Network in April by launching Chief Marketer magazine.