Chief Marketer Staff
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Agencies
Chapter 6, Dear Friend: Lurid Tales of Junk Mail America
New Yorkers were awakened at dawn on Friday, March 9, 1877 by the sounds of a severe gale. The 60 mile-per-hour wind broke windows and tore signs from their moorings.
Nate Read, knowing that there would be few lottery customers that day, put his staff to work addressing envelopes for a mailing. -
Agencies
Meet the Broker: Carolyn Woodruff, executive vice president at Direct Media Inc
Carolyn Woodruff is a longtime player in the industry who believes no matter what the state of the economy, there’s always opportunity
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Listline e-Newsletter 3/05
This file names 400,000 opt-in families, singles and others who’ve bought herbs, vitamins and similar products through the mail, infomercials, online and at health food stores.
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Agencies
New PepsiCo Brand Promo Focuses on Cagefighting
PepsiCo has launched two national promotions around its sponsorship of World Extreme Cagefighting and the combat sport’s featherweight superstar Urijah Faber.
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Moe’s Goes Mobile with New Burrito Launch
Tex-Mex restaurant chain Moe’s Southwest Grill is introducing a new limited-time menu item, the Phil E. Burrito, by deploying its first nationwide mobile campaign.
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Agencies
Dairy Queen Online Games Promotes New Value Menu
A new online game at the Dairy Queen Web site is an effort to advertise the company’s new Sweet Deals permanent value menu.
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News Brief
PAM: that non-stick cooking spray from ConAgra Foods, has kicked off a new advertising campaign that emphasizes PAM as a convenient kitchen aid that helps consumers using the tag line
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Penton Media To Launch Chief Marketer Magazine
Penton Media announced today that it will expand its Chief Marketer Online Network in April by launching Chief Marketer magazine.
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Agencies
Loss Widens For Coldwater Creek
Catalog retailer Coldwater Creek generated $1.02 billion during its fiscal 2008, down from $1.15 billion in fiscal 2007. The company’s net loss widened from $2.5 million a year ago to just under $26 million. With “The Analyst’s Take”.
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