Chief Marketer Staff

• Agencies

  Kmart Climbs into Ring with Wrestlemania XXV

  Value retail chain Kmart is tag teaming with World Wrestling Entertainment to mark an athletic feat in the month of March: the 25th anniversary of Wrestlemania.

• Agencies

  Office Depot and HP Team for ‘Monsters vs. Aliens’ Sweeps

  Office Depot and Hewlett-Packard are partners in a new sweepstakes to promote the new DreamWorks Animation film “Monsters vs. Aliens.”

• News Briefs

  STATE FARM: is the official insurance sponsor of Fiesta Atlanta ’09, an outdoor Cinco de Mayo festival celebrating Latino culture, music and food

• Digital

  A Method to Improve March Madness

  Today’s economy means many brands are looking to leave the big-dollar March Madness broadcast buys in the past, in favor of more accountable media

• Moosylvania and Hawkey Join Forces

  Moosylvania and Hawkeye have formed an alliance to expand their service offerings.

• Agencies

  Lane Bryant Launches 3 Million Circ Catalog

  Lane Bryant has launched a new retail catalog, which has been mailed to 3 million existing customers,

• Chilcutt Picks Up Names and Addresses Lists, Employees

  Chilcutt Direct Marketing has assumed management duties for the Affinity Media family of lists, as well as the August Home files. Both of these groups of lists had been managed by Names and Addresses Inc., which closed a little more than a week ago.

• Christopher M. Quinn To Head DMA Nonprofit Foundation

  Christopher M. Quinn has joined the Direct Marketing Association

• Agency Mercury Names Cutler Chief Strategy Officer

  Mercury, a multichannel marketing agency, has picked Andy Cutler to serve as its chief strategy officer

• Two Views of the State of the List Industry

  Direct marketing budgets are being drastically cut. And that means traditional list marketing has to change