Chief Marketer Staff
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Listline e-Newsletter 3/10
American List Counsel now manages this file of 25,150 direct mail-sold subscribers to this Northern California lifestyle magazine.
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Quaker Oats CMO On Repositioning the Brand
The Quaker Oats Co. is repositioning its business, putting its entire portfolio of products under one umbrella and playing up the healthful benefits of the “super grain,” or whole-grain oat. A new mega marketing and ad campaign, “Go humans go,” includes print, social media and out-of-home. TV spots begin March 16.
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Agencies
Kmart Climbs into Ring with Wrestlemania XXV
Value retail chain Kmart is tag teaming with World Wrestling Entertainment to mark an athletic feat in the month of March: the 25th anniversary of Wrestlemania.
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Agencies
Office Depot and HP Team for ‘Monsters vs. Aliens’ Sweeps
Office Depot and Hewlett-Packard are partners in a new sweepstakes to promote the new DreamWorks Animation film “Monsters vs. Aliens.”
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News Briefs
STATE FARM: is the official insurance sponsor of Fiesta Atlanta ’09, an outdoor Cinco de Mayo festival celebrating Latino culture, music and food
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Digital
A Method to Improve March Madness
Today’s economy means many brands are looking to leave the big-dollar March Madness broadcast buys in the past, in favor of more accountable media
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Moosylvania and Hawkey Join Forces
Moosylvania and Hawkeye have formed an alliance to expand their service offerings.
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Agencies
Lane Bryant Launches 3 Million Circ Catalog
Lane Bryant has launched a new retail catalog, which has been mailed to 3 million existing customers,
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Chilcutt Picks Up Names and Addresses Lists, Employees
Chilcutt Direct Marketing has assumed management duties for the Affinity Media family of lists, as well as the August Home files. Both of these groups of lists had been managed by Names and Addresses Inc., which closed a little more than a week ago.
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Christopher M. Quinn To Head DMA Nonprofit Foundation
Christopher M. Quinn has joined the Direct Marketing Association