Chief Marketer Staff, Author at Chief Marketer

Chinese Data Miner Issues Fourth Quarter Warning

Jingwei International Ltd., a data mining and customer relationship marketing services provider, said its fourth-quarter 2008 profits would not reach the levels seen in fourth-quarter 2007. More, plus The Opportunist’s Take, follow.

Agencies

DM Agency Guarantees Response Rate For Gift Cards

Direct response agency Dukky is offering a refund to mailers participating in its shared mailer program if the program does not pull an eight percent response rate. More, with The Analyst’s Take, follows.

Listline e-Newsletter 3/06

This file names more than 104,093 human professional professionals drawn from several different direct marketing sources. The file is updated monthly.

Agencies

Ogilvy Hires Advertising, One-to-One Business Leaders

Ogilvy New York has named Harvey Kipnis managing director of OgilvyOne, and Simon Pearce managing director of Ogilvy & Mather Advertising.

Agencies

Firms Partner to Offer Loyalty Services In India

Venture Infotek and Welcome Real-time have inked a partnership under which they will provide a series of loyalty offerings within India. These solutions will allow cards payment businesses and retailers to deliver personalized offers and redemption alternatives at the point of sale. More, plus The Opportunist’s Take, follow.

Interpublic Group Nearly Doubles Net Income In 2008

The Interpublic Group of agencies generated 2008 revenue of $6.96 billion, up from $6.55 billion in 2007. The Group

Agencies

Verso Paper Trims Loss In 2008

Verso Paper Corp. generated $1.77 billion in sales during 2008, up from $1.63 billion in 2007. The company trimmed its net loss from $111.5 million a year ago to $62.8 million for the year ended Dec. 31, 2008. More, with The Querent’s Take, follow.

Agencies

Chapter 6, Dear Friend: Lurid Tales of Junk Mail America

New Yorkers were awakened at dawn on Friday, March 9, 1877 by the sounds of a severe gale. The 60 mile-per-hour wind broke windows and tore signs from their moorings.
Nate Read, knowing that there would be few lottery customers that day, put his staff to work addressing envelopes for a mailing.

Agencies

Meet the Broker: Carolyn Woodruff, executive vice president at Direct Media Inc

Carolyn Woodruff is a longtime player in the industry who believes no matter what the state of the economy, there’s always opportunity

Listline e-Newsletter 3/05

This file names 400,000 opt-in families, singles and others who’ve bought herbs, vitamins and similar products through the mail, infomercials, online and at health food stores.