Chief Marketer Staff
-
Agencies
Intercontinental Hotel Opens Online Gathering Place for Loyalty Members
The Intercontinental Hotel Group has created a central online gathering place for its 40 million loyalty members.
-
Agencies
P&I Postscript
RED MANGO: a purveyor of nonfat frozen yogurt has launched Club Mango, a customer loyalty program. The program rewards members with Mango Points that can be redeemed for free Red Mango products.
-
Longer Search Terms Becoming Popular
Search queries consisting of four to six words have become more popular, while one-, two- or three-word searches declined in popularity, according to a study from Hitwise. More, with The Opportunist’s Take, follows.
-
Agencies
Direct, Retail Sales Fall During Nautilus’s Fourth Quarter
Nautilus Inc. generated $411.2 million in sales during 2008, a drop from the $501.5 million it pulled in during 2007. The company recorded a continuing operations loss of $93 million, but did not report its net income or loss. More, along with The Gossip’s Take, follow.
-
Agencies
J. Crew Takes Loss In Fourth Quarter
J. Crew generated $1.43 billion during its fiscal year 2008, up from $1.33 in 2007. But the company
-
Agencies
RR Donnelley Opens Calgary Financial Printing Offices
R.R. Donnelley & Sons Co. has opened a new financial services office in Calgary, Alberta.
-
Email
Another Bogus E-mail List Claimed
Yet another trade show operator is claiming its attendee list is being falsely represented
-
Email
Obama FTC Spells Trouble: Part II
A comment left by privacy advocate Jeff Chester on a piece that appeared here criticizing the direction the Federal Trade Commission is taking under President Barack Obama perfectly illustrates how utterly bereft of substance the online privacy movement’s arguments are
-
-
Email
E360: ChoicePoint Got Us Sued, So Now We’re Suing
Dave Linhardt, chief executive of defunct e-mail marketing firm e360Insight, is suing ChoicePoint, claiming the compiled data provider sold him e-mail addresses of people who had not opted to receive ads from third parties resulting in multiple lawsuits