Chief Marketer Staff
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Longer Search Terms Becoming Popular
Search queries consisting of four to six words have become more popular, while one-, two- or three-word searches declined in popularity, according to a study from Hitwise. More, with The Opportunist’s Take, follows.
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Agencies
Direct, Retail Sales Fall During Nautilus’s Fourth Quarter
Nautilus Inc. generated $411.2 million in sales during 2008, a drop from the $501.5 million it pulled in during 2007. The company recorded a continuing operations loss of $93 million, but did not report its net income or loss. More, along with The Gossip’s Take, follow.
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Agencies
J. Crew Takes Loss In Fourth Quarter
J. Crew generated $1.43 billion during its fiscal year 2008, up from $1.33 in 2007. But the company
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Agencies
RR Donnelley Opens Calgary Financial Printing Offices
R.R. Donnelley & Sons Co. has opened a new financial services office in Calgary, Alberta.
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Email
Another Bogus E-mail List Claimed
Yet another trade show operator is claiming its attendee list is being falsely represented
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Email
Obama FTC Spells Trouble: Part II
A comment left by privacy advocate Jeff Chester on a piece that appeared here criticizing the direction the Federal Trade Commission is taking under President Barack Obama perfectly illustrates how utterly bereft of substance the online privacy movement’s arguments are
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Email
E360: ChoicePoint Got Us Sued, So Now We’re Suing
Dave Linhardt, chief executive of defunct e-mail marketing firm e360Insight, is suing ChoicePoint, claiming the compiled data provider sold him e-mail addresses of people who had not opted to receive ads from third parties resulting in multiple lawsuits
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Listline e-Newsletter 3/10
American List Counsel now manages this file of 25,150 direct mail-sold subscribers to this Northern California lifestyle magazine.
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Quaker Oats CMO On Repositioning the Brand
The Quaker Oats Co. is repositioning its business, putting its entire portfolio of products under one umbrella and playing up the healthful benefits of the “super grain,” or whole-grain oat. A new mega marketing and ad campaign, “Go humans go,” includes print, social media and out-of-home. TV spots begin March 16.