Chief Marketer Staff, Author at Chief Marketer

Agency Mercury Names Cutler Chief Strategy Officer

Mercury, a multichannel marketing agency, has picked Andy Cutler to serve as its chief strategy officer

Two Views of the State of the List Industry

Direct marketing budgets are being drastically cut. And that means traditional list marketing has to change

Mail Stream March 9

A catalog from Tween Brands Justice and Limited Too, both of which target girls aged seven through 14, combines the two apparel collections. A charter offer from Food Networks magazine teases the editorial and offers ten issues for $10, and the 2009 Annual Appeal from Boys Town features a variety of gifts.

Listline e-Newsletter 3/09

Christian magazine publisher The Upper Room has chosen Statlistics to manage eight lists. The previous manager was the Bush Co.

Agencies

Bluefly’s Strong Year Capped By Weak Quarter

Bluefly Inc., an online retailer of designer brands, generated $95.8 million in sales during 2008, up from $91.5 million a year earlier. More, with The Bean-Counter’s Take, follows.

Chinese Data Miner Issues Fourth Quarter Warning

Jingwei International Ltd., a data mining and customer relationship marketing services provider, said its fourth-quarter 2008 profits would not reach the levels seen in fourth-quarter 2007. More, plus The Opportunist’s Take, follow.

Agencies

DM Agency Guarantees Response Rate For Gift Cards

Direct response agency Dukky is offering a refund to mailers participating in its shared mailer program if the program does not pull an eight percent response rate. More, with The Analyst’s Take, follows.

Listline e-Newsletter 3/06

This file names more than 104,093 human professional professionals drawn from several different direct marketing sources. The file is updated monthly.

Agencies

Ogilvy Hires Advertising, One-to-One Business Leaders

Ogilvy New York has named Harvey Kipnis managing director of OgilvyOne, and Simon Pearce managing director of Ogilvy & Mather Advertising.

Agencies

Firms Partner to Offer Loyalty Services In India

Venture Infotek and Welcome Real-time have inked a partnership under which they will provide a series of loyalty offerings within India. These solutions will allow cards payment businesses and retailers to deliver personalized offers and redemption alternatives at the point of sale. More, plus The Opportunist’s Take, follow.