Relationship Marketing and the New DM
This December McGraw-Hill will publish the third edition of David Shepard Associates' "The New Direct Marketing." Over the next few issues we'll offer
Articles by Chief Marketer Staff
DEMOGRAPHICS
Dustin Hoffman gave us our first image of a man raising a child in "Kramer vs. Kramer." But it was the image of Michael Keaton at home that gave the concept
Chicago Internet Guru Jay Gondelman Dies
Jay Gondelman, the Chicago Association of Direct Marketing's interactive guru and partner in Visionautics Inc., died in June of cancer at 50. According
Have Book, Will Travel
Eight-year-old retailer Audio Adventures began direct sales this spring, renting (and selling) mostly through a Web site, www.audioadventures.com.The
Introducing the Web Call Center
Then the call center at IDT Corp. gets swamped, the Hackensack, NJ telecom company turns to Communications Service Center, a Margate, FL service bureau
Computer Resellers
Whether they like it or not, computer resellers are being pushed to deliver products and services through new distribution programs. Channel assembly,
Envoy Drives Correspondence Course
We feel toward serial mailings the way most people feel toward serial killers. However, unlike serial killers, serial mailings are sometimes amusing.
Words of Wisdom, 1998 Style
There's a reason we keep buying those little books with clever sayings. You can get a ton of wisdom in just a few sentences. But there is no reason to
Changing the Rules of the Game
There was a time not long ago when marketing decision makers regretted they didn't have enough information.In the world of information, especially database
DMA Names Catalog VP
The Direct Marketing Association has named Roscoe Burton Starek III senior vice president, catalog industry. Starek is a former federal trade commissioner
