July 1, 1998
Articles by Chief Marketer Staff
CRIME: Fatal Mail Order?
Marvin Patrick Sullivan, a former mental patient, is accused of killing Millbrae, CA police officer David Chetcuti with a rifle that may have been built
Back to the Drawing Board
Back to the 50's, a mail order catalog owned by Crowne Ventures Corp., Las Vegas, filed for Chapter 11 bankruptcy protection on April 8. But this summer
Building Custom Models for Potential Mailers
If you own a large active or inactive customer file and you're not building custom list rental models for potential list users then you're probably missing
The New PMG
One thing's for sure: The new postmaster general has a sense of humor."I originally thought this was an early rate implementation gala," quipped William
PROMOTIONS: Paint It Yellow and Call It Cheese
We finally finished digging through all the paraphernalia we brought back from the London DM Fair and came up with this neat item from Outside the Box
DM DYNASTIES: Eh, Bob’s Your Father
REPORTER CALLING Neodata Systems recently was a little confused when the company operator switched him over to Bob Wientzen. Wait a second. How was the
All Mail REVUE
Direct mail doesn't get Tony Awards, nor does it get caricatured and hung on the wall of Sardi's. But it has become an integral component in making a
Market Research Spotlights Web Commerce
Internet watcher Forrester Research Inc., Cambridge, MA, launched a service April 28 called On-line Retail Strategies to focus on Internet selling.The
GO AHEAD They’re Listening
If a tree falls in a forest and there is no speech recognition software around, does the impact of the tree on the ground make a sound?The question is
