The Undefeated
Apparently, it's the decline without the fall, depending, of course, on who in the coupon business you're talking to. Although total coupon expenditures
Articles by Chief Marketer Staff
What’s Wrong Turns Out Right
ABC execs thought they had a winner when they dreamed up a contest to have fans pick out the mistakes in one episode of The Drew Carey Show. But they
Desperately Seeking Creativity
Russell Pander paused . . . and for a reason. He had just been asked whether he thought the promotion business lacked creativity. Pander is creative guru
Mining Space
NEW YORK - Doubleday and Abrams, two heavyweight publishers, have teamed with SoundZone, an Internet-affiliated banner network, to promote John Grisham's
Metal Mettle
Remember when it used to really mean something if you had a gold credit card? And you were really important if you were approved for platinum ?Those days
Polk Appeals
L. Polk & Co., Detroit, has appealed to the Illinois Supreme Court a decision that allows that state to withhold the sale of motor vehicle lists. On April
Columbia House Starts a Positive-Option Club
Columbia House has introduced "Play," its first music club to operate on a positive-option basis rather than the negative option most often used by such
Oops! Catalog Faux Pas
Nothing in the body, nothing on the body."That's the rule Levenger president Steve Leveen said his chief merchandiser adopted after a series of apparel
Casting the Net
Ed Mufson's company is the '90s version of the fabled DM kitchen table start-up. A year ago, Mufson, who's been in retail for 30 years, was thinking of
People
DCI Marketing, Milwaukee, promoted David Steeno to senior account service coordinator for its Detroit office, and hired Mike Haizel as physical distribution
