Finding the Prize
Finding a premium wasn't such a big deal 10 years ago. You handed your parameters to the manufacturers' premium sourcing departments, they knew how to
Articles by Chief Marketer Staff
No Gain, Some Pain
Food and drug retailer American Stores Co. posted lower second-quarter profits versus last year as aggressive promotional spending against to supermarket
Resetting the Shelf
With Albertson's and American Stores merged, can Kroger and Safeway be far behind? Apparently, they can be.Though rumors boomeranged about a merger between
A Is for Advocacy
Okay, class, open your notebooks, this material will be included in the final exam.Contrary to popular wisdom, the marketing continuum does not begin
Kraft Consolidates
Kraft Foods, Glenview, IL, named six promotion agencies for ethnic promos. The food giant spent several months reviewing shops to consolidate from 30
October 1, 1998
October 1, 1998
Electronic Promotions Threaten DM Couponing
WHILE DIRECT MAIL remained a favored method of receiving samples or coupons, ranking second only behind free-standing inserts in newspapers, its popularity
Directnewsline
USPS Unveils Holiday Mail Plans THE U.S. POSTAL SERVICE, with the aid of major mailers, has developed fall and holiday mailing plans that it hopes will
SHOW AND TELL
THE CONCEPT OF giving consumers "access" to their personal data-allowing them to see, and if necessary correct, information marketers possess about them-seems
