Exploring the Far East
MAYBE IT HAS GOT EXTRAORDINARY faith in light of the Asian economic meltdown. Maybe it knows something we don't. In either case, Dell Computer Corp. wants
Articles by Chief Marketer Staff
TOYS IN THE BANDWIDTH: PHIL POLISHOOK, VICE PRESIDENT, MARKETING
When it comes to being an Internet-based category killer, many hear the call but few are chosen. One of the latter is eToys (www.etoys.com), which a year
Hands Off
WATCH OUT, SPAMMERS. E-mail list security is under the magnifying glass. An effort is under way within the list community to protect e-mail lists from
Under the Mistletoe: M&M/Mars Launches DR Promo
WHO ATE Santa's Miniatures?That question will appear on 13 million packages of Mars Miniatures this holiday season, courtesy of a partnership between
CATCHING LEADS IN THE NET
Two years ago, publisher Ziff-Davis moved its successful Computer Shopper magazine into the next natural phase of its evolution-a Web site. No one has
California Toughens Spam Laws
TWO RECENT PIECES of legislation in California may crack down on unsolicited electronic mailings in that state.The first, AB 1676, has been signed into
Super Cool Duel
Warner Bros. Family Entertainment is using a million-dollar sweepstakes, savings booklets, and other goodies to promote the release of its feature-length
Sitings
DOGGIE-STYLE www.ballparkfranks.com They plump when you cook 'em, but come on pookie, on the two-dimensional Web, that's not enough. The kind of sites
Road Calls
To encourage AT&T customers to take advantage of the company's Local Toll Service plan (for in-state long distance), AT&T launched a direct-mail campaign
Achievements of the Heart
It seemed at first like the usual incentive travel program. Ingram Micro's suppliers and customers filed into breakfast at their Hawaiian digs expecting
