The Long, Hot Summer
Far from being sleepy dog days, the summer of 1998 featured several pivotal legal developments, and also negative publicity from the media. As discussed
Articles by Chief Marketer Staff
Save Your Soul! Win Cash Prizes!
Sure, everyone hears about the best promotions. The best promotion of the year, the 100 best promotions of all time, I believe there's even an award for
Why 2K?
Ask yourself: After it's over, what are you going to have to remember it by besides the Y2K debacle?Corporate premium buyers are asking themselves that
Racing the Moon . . . Pie
Moon Pie, an official marketing partner of NASCAR's 50th anniversary, introduced its new mini Moon Pie with commemorative edition NASCAR 50th Anniversary
Taking Tea with Barbie
At 10 a.m. on Oct. 10, every Wal-Mart store in America, all 2,500 of them, will put up a poster on the front door inviting girls of all ages to attend
Pokemon Phenomenon
Kentucky Fried Chicken, Louisville, KY, will outfit its 5,000 stores with a fourth-quarter premium and sampling campaign tied to characters from what's
PromoXchange Debuts: A Cyberspace Tool for Marketers
This month PROMO Magazine introduces a first-of-its-kind electronic system that enables brand marketers and their agencies to plan and execute marketing
Buy Right
Right Choice Services, Inc., Minneapolis, acquired the fulfillment division of Mascoutah, IL-based NCH/Nuworld Marketing, a leading coupon clearinghouse.
People: Marketing Services
Julie Webb named account manager at Madison International Sales, Stamford, CT.Christopher Donnelly named president and partner at Mill House McCabe, Salem,
How Fast is Too Fast?
When PROMO published the top 10 fastest-growing promotion agencies in the June issue, at first we thought there was a typo.According to the promo 100,
