Warner Bros. Family Entertainment is using a million-dollar sweepstakes, savings booklets, and other goodies to promote the release of its feature-length animated video, The Batman/Superman Movie.
The Batman/Superman Movie promotion includes a Warner Bros. 75th Anniversary $150 savings booklet. Each $14.95 video purchased will also include a free Batman paperback comic book and a free Batman and Robin CD-ROM Cartoon Maker offer.
The grand prize of $1 million will be awarded to the winner of the Be the Man-Batman Sweepstakes essay contest.
Fans of the superheroes can interact on site at www.batman-superman.com. The site features video clips from the Batman-Superman Movie, superhero trivia contests with prizes, and the Villains Gallery Match Game featuring DC Comics villains.