Chief Marketer Staff, Author at Chief Marketer

Listen to This-Free Long Distance

A new service allows people to sign up for “free” long distance service if they agree to listen to advertising pitches over the phone. One company, Eagle’s

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Kemmler’s Law

Moments before becoming the first man ever to go to the electric chair, William Kemmler complained about his press coverage. “I’m bad enough,” he said.

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Rapp Collins Tops in Billings

Rapp Collins Worldwide, with $1.615 billion in billings in 1997, leads the list of top 10 agencies, according to the Direct Marketing Association’s annual

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R-E-S-P-E-C-T-What Does That Mean to Us?

Demarcation lines have faded. Direct marketers are respectable at last. Almost as respectable as general advertising executives. Certainly as respectable

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Singing In Tune

CDnow, the Internet’s top music store, and MTV Networks, a division of Viacom, Inc., announced a groundbreaking, three-year integrated marketing agreement

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Playing Games in Florida

Several recent Florida decisions interpreting the Florida game promotion statute could prove useful in planning future promotions. The statute (Section

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THE DEL POLITO LETTER

Postal rate cases usually center on four basic tasks: defining the amount of new revenue needed to ensure break-even operation; tracing back and attributing

Breakthrough Promos Rest on Basic Questions

The promotion industry grows more competitive and cluttered every day. When the first radio commercial aired in 1922, it was probably the only promotion

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High-Tech Firm Starts a High-Tech Campaign

PeopleSoft Inc., the Pleasanton, CA-based software developer, has begun a high-tech DM campaign targeting Fortune 2000 companies in several major industries.The

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Brokers Break Bread

American List Counsel Inc.’s executive vice president Fran Green and president Donn Rappaport welcomed more than 100 brokers in May to the firm’s second