Author

Chief Marketer Staff

  • Agencies

    People

    DCI Marketing, Milwaukee, promoted David Steeno to senior account service coordinator for its Detroit office, and hired Mike Haizel as physical distribution

  • Sponsorships Grow Without the Olympics

    If there was a year for sponsorship spending to drop, 1997 should have been it. For more than 14 years, the sponsorship category has seen growth of at

  • International

    Birthday Treats BUENOS AIRES – The Cartoon Network celebrated its fifth anniversary here with a program that got kids to show off their artistic abilities

  • Promoters Do It with Less

    Never before, it appears, have so many done so much with so much less. That’s the theme that runs through promo’s Annual Report of the Promotion Industry

  • Agencies

    THE DEL POLITO LETTER

    Postal rate cases usually center on four basic tasks: defining the amount of new revenue needed to ensure break-even operation; tracing back and attributing

  • Agencies

    NEW LISTS

    Ziff-Davis-ZD Net ZD Net is a Web-based source for computing and Internet information. The file supplies the names of 600,000 subscribers to this service.Cost:

  • Agencies

    High-Tech Firm Starts a High-Tech Campaign

    PeopleSoft Inc., the Pleasanton, CA-based software developer, has begun a high-tech DM campaign targeting Fortune 2000 companies in several major industries.The

  • Agencies

    Relationship Marketing and the New DM

    This December McGraw-Hill will publish the third edition of David Shepard Associates’ “The New Direct Marketing.” Over the next few issues we’ll offer

  • Agencies

    Polk Appeals

    L. Polk & Co., Detroit, has appealed to the Illinois Supreme Court a decision that allows that state to withhold the sale of motor vehicle lists. On April

  • Agencies

    Call It What It Is

    He propose that articles about spam in the press and other media ought to be called spam as well. They’re about as prevalent and intrusive. Case in point: