Chief Marketer Staff
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Alloy Loss Widens In First Quarter
Alloy Inc.
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Email
Shorter Subject Lines Rule: MailerMailer
E-mail messages carrying subject lines of 35 characters or fewer significantly outperform those with more than 35 characters, according to a study released yesterday by MailerMailer
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Email
Stupid Bureaucrat Watch: College Threatens over Initials in E-mail
Santa Rosa Junior College in California is reportedly threatening legal action against students and faculty with private e-mail accounts that use the college’s initials in their construction
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Email
Stupid PR Watch: She’s Hot, so Interview Her
I received last week one of the most unprofessional leads to a PR pitch ever to have appeared in my e-mail inbox
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Listline e-Newsletter 6/02
Chilcutt Direct Marketing Inc. has picked up management of this compilation of nearly 1.3 million licensed anglers who receive this official publication
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Luxury Brands Waking to a New Reality
As the recession keeps depressing, luxury brands are experiencing a wake-up call from this nasty cycle and from chastened luxury buyers
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Finding Ways for Athletes to Leverage Your Social Media
As we all rush to update our Facebook profiles, send out our latest Twitter feed or wonder what to do with our MySpace page, there are a few social media stars who have gained a following worth capitalizing
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Agencies
Focus on Current Customers to Ring the Register
A luxury marketers’ best investment is to use their systems to know the customer that is shopping and direct their marketing efforts to capturing a majority share of their wallet
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Social
One In Five Gen Yers Use Twitter: Study
Is Twitter, the much-ballyhooed series of 140-character microposts, the best way to reach Generation Y, the old teenagers and young adults just starting to collect their first paychecks? Maybe not.