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Chief Marketer Staff

  • 7 Myths CMOs (and Their Bosses) Gotta Stop Buying

    Here’s seven myths that CMOs and their bosses truly need to stop believing if they want to get the most out of marketing in today’s world

  • Listline e-Newsletter 6/08

    Statlistics has won management of this file, which names 41,600 online recipients of the Journal of Commerce, Canadian Sailings

  • Silverpop Hires One VP, Promotes Another

    Kelly Thompson joined Silverpop as VP of production operations and Clara Hoban, formerly director of support and training, has been promoted to vice president of support services.

  • First-Quarter Online Ad Spend Drops To $5.5 Billion

    Internet advertising expenditures amounted to $5.48 billion during first-quarter 2009, a 5% dip from first-quarter 2008’s level, according to the Internet Advertising Bureau (IAB).

  • Agencies

    Order Authorizing Postage Summer Sale Hints At Debate Areas

    The Postal Regulatory Commission (PRC) has issued its final order authorizing temporary postage discounts for increased incremental standard mail volume during the summer. In addition to outlining the discount structure, the order hints at some of the controversy and concerns interested parties brought to the PRC.

  • List Leader Rubin Spells It Out

    It is one of life’s little ironies that the name of 2009’s List Leader of the Year gives merge/purge professionals fits.

    That would be Adrea Rubin. Not Adrienne or Arianna, and not even Andrea, even though that’s how she’s (incorrectly) listed on her birth certificate

  • Listline e-Newsletter 6/09

    List Services Corp. has won management of this file, which names more than 2.5 million last-12-month direct mail-sold catalog buyers

  • Mobile

    TracyLocke Debuts Integrated Program for Schlage

    TracyLocke has launched an integrated marketing campaign for the Schlage Link System, a product that uses wireless technology to allow consumers to monitor door locks and provide access remotely from any computer or mobile phone device with Internet access

  • Mktg to Conduct Promotions for Martiz

    Mktg and Martiz have formed a three-year alliance for direct-to-consumer promotions. The deal takes effect June 1

  • Social’s Hot, Twitter’s Not for 18-24s: Study

    Consumers 18 to 24 have come to embrace social networks but have yet to include Twitter in that hug, according to new research from the Participatory Marketing Network