Mercury Media Names Ronald C. Pruett, Jr. CEO
Direct response media agency Mercury Media has named Ronald C. Pruett, Jr. CEO.
Most recently, Pruett was executive VP and CMO of Polymedica/Liberty Medical, a diabetic supply company and multichannel direct response marketer. The company was sold to Medco Health Solutions.
Pruett also served as CEO of Acadient, an online education company partnered with Boston University, and was founding executive of Insurance.com. Pruett has been an executive or founder of ventures financed by American International Group, Palmer Partners, Liberty Mutual Group, Morgan Stanley Dean Witter Capital Partners, CP Baker and Company, and Fidelity Investments.
Pruett will, among his other duties, reach out to small business owners who are considering using DRTV to launch their new products or services.
