Chief Marketer Staff
-
Agencies
BDA Promotes Evani to VP Sales for Consumer Products Division
Brand merchandise company, Bensussen Deutsch & Associates, Inc., has named Lucky Evani vice president of sales for its consumer products division
-
ClickSquared Names Joyce Bell CFO
Interactive relationship marketing firm ClickSquared Inc. has appointed Joyce Bell CFO.
-
Mercury Media Names Ronald C. Pruett, Jr. CEO
Direct response media agency Mercury Media has named Ronald C. Pruett, Jr. CEO.
-
Alloy Loss Widens In First Quarter
Alloy Inc.
-
Email
Shorter Subject Lines Rule: MailerMailer
E-mail messages carrying subject lines of 35 characters or fewer significantly outperform those with more than 35 characters, according to a study released yesterday by MailerMailer
-
Email
Stupid Bureaucrat Watch: College Threatens over Initials in E-mail
Santa Rosa Junior College in California is reportedly threatening legal action against students and faculty with private e-mail accounts that use the college’s initials in their construction
-
Email
Stupid PR Watch: She’s Hot, so Interview Her
I received last week one of the most unprofessional leads to a PR pitch ever to have appeared in my e-mail inbox
-
-
Listline e-Newsletter 6/02
Chilcutt Direct Marketing Inc. has picked up management of this compilation of nearly 1.3 million licensed anglers who receive this official publication
-
Luxury Brands Waking to a New Reality
As the recession keeps depressing, luxury brands are experiencing a wake-up call from this nasty cycle and from chastened luxury buyers