Chief Marketer Staff

• Agencies

  P-O-P Gains, But Girds for Tobacco Withdrawal

  Marketers last year spent $13.1 billion on point-of-purchase displays, an increase of 5 percent above 1996.Some segments had growth rates that exceeded

• Agencies

  Bride of Frankincense

  Forget that we just celebrated Independence Day. For some people, it’s never too early to start buying Christmas presents. With that in mind, Old World

• Breakthrough Promos Rest on Basic Questions

  The promotion industry grows more competitive and cluttered every day. When the first radio commercial aired in 1922, it was probably the only promotion

• Stuck in Test Mode

  The technology-ruled interactive marketing movement is in a state of hyperactive growth. Every time one looks at it is not only larger but has changed

• Deal Makers

  Steven M. Ross was promoted to executive vp and gm, licensing and merchandising, at Twentieth Century Fox. He will assume all global long-range planning

• Agencies

  Changing the Rules of the Game

  There was a time not long ago when marketing decision makers regretted they didn’t have enough information.In the world of information, especially database

• Agencies

  Rapp Collins Tops in Billings

  Rapp Collins Worldwide, with $1.615 billion in billings in 1997, leads the list of top 10 agencies, according to the Direct Marketing Association’s annual

• Special Deliveries, on Target

  Specialty printing posted no revenue growth last year, but industry sources say that demand for products including game pieces and high-quality direct

• Coming in next month’s PROMO

  Fresh Look, New Start Fox Family Channel starts the biggest cable TV launch ever this month when it takes control of the former Family Channel. Fox is

• Agencies

  Playing Games in Florida

  Several recent Florida decisions interpreting the Florida game promotion statute could prove useful in planning future promotions. The statute (Section