Chief Marketer Staff

• Agencies

  Wake up and Smell the Co-Marketing

  Account-specific marketing is stopping traffic in Greenwich Village.It started with Fender Guitars’ Christmas radio campaign, the first consumer spots

• The Good Guys Get Some

  The Coupon Information Corp. recently awarded its Gold Medallion to IRS Special Agent Paul Deery and Assistant United States Attorney Paul Sarmousakis,

• Agencies

  Adventure Girl

  SHE MAY NOT be faster than a speeding bullet and more powerful than a locomotive, like Supergirl, but in her own way Lisa Mullen is Adventure Girl-or,

• Busytown Goes Mobile

  HOLLYWOOD Busytown’s cast of characters have hit the road to open a 20-city interactive tour that is set to land at malls throughout the East and Midwest.This

• Neatness Still Counts

  The biggest reason shoppers give for picking a store to buy prepared food isn’t the food’s taste. Consumers say the No. 1 determinant for why they shop

• World Wide Wisdom

  Do you want to compete effectively on the Internet’s expanding $100 billion economy? Do you know what makes a Web business model profitable? Can you harness

• Agencies

  Enhanced to Purchase eCommerce Corp.

  ENHANCED SERVICES CO. INC., El Segundo, CA, will buy eCommerce Corp. for a combination of cash and stock. Terms of the agreement were not disclosed. Stamford,

• Agencies

  Account-Specific Spotlight: Houston, TX

  Yes, it’s true: Everything is bigger in Texas. Houston supermarkets are 17 percent bigger in square footage than the national average. Houston is the

• CoolSavings Granted Patent

  CoolSavings, a leader in Internet couponing, has just received a U.S. patent for its online couponing service designed to protect customer anonymity.”The

• Fee FSI Fo Fum

  Little Jack felled but one beanstalk. It was a justifiable act under the circumstances – he was seeking refuge from an aroused cannibalistic giant.We