Chief Marketer Staff
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Agencies
Amex Accused of Bias Against Hasidic Jews
A NEW YORK jeweler has sued American Express Travel Related Services, claiming Amex is excluding from its catalogs items from vendors owned by Hasidic
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Agencies
If This Isn’t E-mail Heaven, It Must Be the Other Place
I WOULDN’T DARE KNOCK e-mail as a communications tool. After all, one of my books is “Cybertalk That Sells” (whatever that’s supposed to mean).But my
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Agencies
Quarterdeck President Hessler Resigns
CURT HESSLER HAS resigned as president, CEO and director of Quarterdeck Corp., a computer helpware direct marketer/retailer in Marina del Rey, CA. The
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Busytown Goes Mobile
HOLLYWOOD Busytown’s cast of characters have hit the road to open a 20-city interactive tour that is set to land at malls throughout the East and Midwest.This
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A Flinty Look at the Future
Try to predict the future. Does yours look more like the Jetsons or the Flintstones? If you think Jetsons, think again. Sure, everything is automated
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Agencies
Bean Sprouts Redesign
IN RESPONSE TO “sluggish sales and stiffer competition,” apparel cataloger and retailer L.L. Bean is refining its catalog marketing operations and is
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Agencies
Adventure Girl
SHE MAY NOT be faster than a speeding bullet and more powerful than a locomotive, like Supergirl, but in her own way Lisa Mullen is Adventure Girl-or,
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Agencies
Shopper’s Nightmare
IF THERE’S A single cliche that drives us up the wall, it’s the one in which small store owners are hailed as the paragon of one-to-one marketing. We’ve