Chief Marketer Staff

• Picking a Winner

  Winning may not be everything, but trying to win sure is an undeniable force. Everybody loves a winner, because everybody loves to win. That’s what keeps

• Agencies

  If This Isn’t E-mail Heaven, It Must Be the Other Place

  I WOULDN’T DARE KNOCK e-mail as a communications tool. After all, one of my books is “Cybertalk That Sells” (whatever that’s supposed to mean).But my

• Agencies

  Shopper’s Nightmare

  IF THERE’S A single cliche that drives us up the wall, it’s the one in which small store owners are hailed as the paragon of one-to-one marketing. We’ve

• Agencies

  Viking Office Products Sets Sail for Japan

  VIKING OFFICE PRODUCTS K.K., Tokyo, will begin catalog sales of office products to small and medium-sized businesses in Japan early next year. The company

• Agencies

  Cold Calls, Hot Topics

  DIRECT RESPONSE does better in business media than in consumer media. For business, it’s Horatio Alger; for consumers, film noir.Small business publication

• Agencies

  Teen Idol

  HE’S YOUNG, GOOD-LOOKING and vicariously adored by approximately 4 million teenage girls. What more could Steve Kahn, the 33-year-old founder/CEO of Delia’s

• Agencies

  People

  Mokrynski & Associates Inc., Hackensack, NJ, promoted Lori Sloves to account executive in the list brokerage division.DraftWorldwide, Chicago, named Kristi

• Agencies

  DOWNSIZING

  Acxiom/DMI Lays Off 30 ACXIOM/DIRECT MEDIA, Greenwich, CT, laid off 30 employees-some 5% of its work force-last month. The terminations came as part of

• Agencies

  CROSSFIRE

  THE LIST BUSINESS is facing many of the problems it encountered last year, with a couple of new twists-intensified merger activity, increased client demands

• On the Net

  Net Pay Hoping to attract a million customers by year’s end, New York City-based Citibank launched a nationwide campaign offering cash for joining its