Chief Marketer Staff
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Association News
Licensing ’98 a Global Hit New York City’s Jacob K. Javits Convention Center was home to the Licensing ’98 International show in June. Attendance reached
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Agencies
Start Your Engines
SEARCH ENGINES are still the favorite way for consumers to find products on the Web. More than ever, it’s important to be savvy about how search engines
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Agencies
In-house Ed at IBM
PERHAPS NOTHING symbolized the IBM of the past more than its fabled salesmen in the gray flannel suits. But since 1994 the old-line computer company has
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Agencies
Quarterdeck President Hessler Resigns
CURT HESSLER HAS resigned as president, CEO and director of Quarterdeck Corp., a computer helpware direct marketer/retailer in Marina del Rey, CA. The
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It’s About Time
If you feel like you’re caught in a time warp lately, welcome to the club. In every industry, markets are merging, separating, growing in unpredictable
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Agencies
Virtual Relief
THE U.S. HOUSE of Representatives passed by a voice vote the Internet Tax Freedom Act, which would not only place a three-year moratorium on new Internet
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Agencies
Bean Sprouts Redesign
IN RESPONSE TO “sluggish sales and stiffer competition,” apparel cataloger and retailer L.L. Bean is refining its catalog marketing operations and is
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Agencies
Back to Shool
SHARPEN THOSE PENCILS-DM education programs are gearing up for the fall semester.* New York University’s Center for Direct Marketing will offer 10 courses
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Agencies
Instant Gratification
WOULDN’T IT BE nice if charities that help disaster victims could get donations right after TV viewers had their hearts tugged by footage of the devastation