Chief Marketer Staff
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Myth Making
Imagine being handed the assignment of bringing a legend to life – that famous outdoorsman Yukon Jack. The mythical figure is just that, mythical. What
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Agencies
Customer-Targeted Marketing Communications
THIS IS PART three of an excerpt from a chapter on relationship marketing, from the upcoming third edition of David Shepard Associates’ “The New Direct
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Agencies
Shopper’s Nightmare
IF THERE’S A single cliche that drives us up the wall, it’s the one in which small store owners are hailed as the paragon of one-to-one marketing. We’ve
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Agencies
Wake up and Smell the Co-Marketing
Account-specific marketing is stopping traffic in Greenwich Village.It started with Fender Guitars’ Christmas radio campaign, the first consumer spots
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Son of Gorditas
Picture this perfect promotion. You are working with a major fast food chain to move drinks and a new product, you get to use the most hyped movie of
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A Flinty Look at the Future
Try to predict the future. Does yours look more like the Jetsons or the Flintstones? If you think Jetsons, think again. Sure, everything is automated
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Busytown Goes Mobile
HOLLYWOOD Busytown’s cast of characters have hit the road to open a 20-city interactive tour that is set to land at malls throughout the East and Midwest.This
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Agencies
Amex Accused of Bias Against Hasidic Jews
A NEW YORK jeweler has sued American Express Travel Related Services, claiming Amex is excluding from its catalogs items from vendors owned by Hasidic