Chief Marketer Staff, Author at Chief Marketer

Spare Parts Central

HYUNDAI Motor America hopes to sell spare parts and build its $150-million-a-year North American business through an extranet system for dealers.The Korean

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USPS May Have Another $1 Billion Surplus

Unless there’s a sudden and sharp decline in mail volume and revenue, the U.S. Postal Service appears to be heading toward its fourth $1 billion surplus

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Long-Term Fix

WHAT IT COST to keep a customer, and what’s it worth over the long haul? These are two of the most important questions DMers can ask themselves these

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Electronic Promotions Threaten DM Couponing

WHILE DIRECT MAIL remained a favored method of receiving samples or coupons, ranking second only behind free-standing inserts in newspapers, its popularity

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Customers for Life: Applying Relationship Marketing

THIS IS THE FINAL PART of an excerpt on relationship marketing from the upcoming third edition of David Shepard Associates’ “The New Direct Marketing”

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No Two Alike

PRINT TECHNOLOGY has allowed direct marketers to edge closer to the ideal of one-to-one marketing. Leading the charge is on-demand printing, which enables

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Hey, What Ya Wanna Know?

THE PRIVACY PUNDITS are whining about direct marketers in general-and database marketers in particular-having too much of the public’s personal information

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SHOW AND TELL

THE CONCEPT OF giving consumers “access” to their personal data-allowing them to see, and if necessary correct, information marketers possess about them-seems

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DRTV-Blocking V-Chip Zapped

THE DRTV and advertising industries applauded the Consumer Electronics Manufacturers Association’s (CEMA’s) decision to drop plans to endorse V-chips

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B-to-B DMers Suffer from Market Woes

BUSINESS-TO-business DMers couldn’t escape the stock market’s downturns during the last three months.The 32 B-to-B direct marketers tracked by Gruppo,