Chief Marketer Staff

• Pokemon Phenomenon

  Kentucky Fried Chicken, Louisville, KY, will outfit its 5,000 stores with a fourth-quarter premium and sampling campaign tied to characters from what’s

• Agencies

  NEW LISTS

  Direct Sales Inc. The 90,000 individuals listed responded by phone to a Direct Sales mail piece offering a chance to win various prizes. Everyone on the

• Buy Right

  Right Choice Services, Inc., Minneapolis, acquired the fulfillment division of Mascoutah, IL-based NCH/Nuworld Marketing, a leading coupon clearinghouse.

• October 1, 1998

   

• Agencies

  October 1, 1998

   

• Agencies

  Will Fallout From Sweeps Lawsuits Affect Response to Consumer Mailings?

  THE RECENT CONTROVERSY over the American Family Publishers and Publishers Clearing House sweepstakes contests will cause problems next year for both magazine

• Agencies

  RECRUIT THE A-TEAM

  IT’S GENERALLY believed that after a certain amount of time spent working the phones, telephone representatives burn out. I maintain that reps are more

• Agencies

  Measuring the Loyalty Effect

  ONE OF THE best books I’ve ever read on the subject of customer retention is “The Loyalty Effect” by Frederick F. Reichheld (Harvard Business School Press).Many

• Agencies

  People

  Time Life Inc., Alexandria, VA, named Amy Golden vice president, new product development, for its book unit.Epsilon, Burlington, MA, tapped Michael Iaccarino

• Agencies

  Cable TV Viewers

  SINCE ITS June 1948 invention in Mahanoy City, PA, cable TV (then called community antenna television) has made it into 58.5% of all U.S. households,