Chief Marketer Staff
-
A Is for Advocacy
Okay, class, open your notebooks, this material will be included in the final exam.Contrary to popular wisdom, the marketing continuum does not begin
-
Making History
Amazingly, 1998 was a major milestone for two driving forces: it was NAS-CAR’s 50th anniversary and Goodyear’s 100th anniversary. With all the hoopla
-
We’re Going to Disney World!
What we see, of course, is the finished product, the catchy headline of the press release or the inviting ad that says: Sears Offers Adventure of the
-
Agencies
Off the Shelf
YEAH, THEY’RE mean all right. There’s Splat the road-kill kat, Lucky the one-footed rabbit, Fi-Do the dalmutation and Boris the mucousaurus (you can imagine
-
Agencies
This Month in 1992
IN PART THREE of our mini-look into DIRECT’s first decade of publication, we go back again to 1992, this time taking a gander at the October issue.* “Battlegrounds
-
Pokemon Phenomenon
Kentucky Fried Chicken, Louisville, KY, will outfit its 5,000 stores with a fourth-quarter premium and sampling campaign tied to characters from what’s
-
Buy Right
Right Choice Services, Inc., Minneapolis, acquired the fulfillment division of Mascoutah, IL-based NCH/Nuworld Marketing, a leading coupon clearinghouse.
-
Agencies
Long-Term Fix
WHAT IT COST to keep a customer, and what’s it worth over the long haul? These are two of the most important questions DMers can ask themselves these