Chief Marketer Staff

• People: Agency Moves

  Stephen O’Shea named executive vp, group account director, to head a new sales promotion marketing division created in a reorganization at Marketing Corporation

• The Long, Hot Summer

  Far from being sleepy dog days, the summer of 1998 featured several pivotal legal developments, and also negative publicity from the media. As discussed

• People: Marketing Services

  Julie Webb named account manager at Madison International Sales, Stamford, CT.Christopher Donnelly named president and partner at Mill House McCabe, Salem,

• What’s Hot and What’s Not

  The great majority of consumers continued to cling to coupons, advertising rebounded as a percentage of promotional activity, and account-specific programs

• Agencies

  CATCHING LEADS IN THE NET

  Two years ago, publisher Ziff-Davis moved its successful Computer Shopper magazine into the next natural phase of its evolution-a Web site. No one has

• Agencies

  DB Suits Clothiers

  CONNECTICUT-BASED upscale men’s clothing retailer Richard’s of Greenwich has seen sales increase 20% annually since 1995, when it adopted the database

• Agencies

  At Your Office Is Open for Business

  MAYBE THE BEST way the booming office supplies industry can get to the elusive small office/ home office market is through a virtual company. So thinks

• Agencies

  Resetting the Shelf

  With Albertson’s and American Stores merged, can Kroger and Safeway be far behind? Apparently, they can be.Though rumors boomeranged about a merger between

• Agencies

  NEW LISTS

  Direct Sales Inc. The 90,000 individuals listed responded by phone to a Direct Sales mail piece offering a chance to win various prizes. Everyone on the

• Pokemon Phenomenon

  Kentucky Fried Chicken, Louisville, KY, will outfit its 5,000 stores with a fourth-quarter premium and sampling campaign tied to characters from what’s