Chief Marketer Staff

• Agencies

  Leaders of the Pack

  DIVERSE AS THEY ARE, our gang of 1998 Market Leaders all share one common trait: They’re ready for commitment. Virgin Atlantic is putting its own stamp

• Agencies

  DRTV-A Religious Experience?

  THE MALIGNED CAN always use a positive spokesperson, and DRTV is no exception. Maybe the much-poked-at art form will find it this month in Eddie Murphy.The

• People: Marketing Services

  Julie Webb named account manager at Madison International Sales, Stamford, CT.Christopher Donnelly named president and partner at Mill House McCabe, Salem,

• Pig in the City

  Last month, Discover Card, Riverwoods, IL, launched its national Babe: Pig in the City promo partnership with Universal Pictures, Hollywood. The promo

• Budget’s Big Blast

  Perhaps the name Budget reacts with the well-burnished executive ego like some image-tarnishing oxidizing agent. No matter. Marketers at Budget Rent a

• Agencies

  GET BACK TO THE BASICS

  “BE CAREFUL WHAT YOU wish for.” For business-to-business marketers, this old adage has never been more true.B-to-Bers have abundant sales and marketing

• Agencies

  At Your Office Is Open for Business

  MAYBE THE BEST way the booming office supplies industry can get to the elusive small office/ home office market is through a virtual company. So thinks

• Oh, Baby

  Mack Jenks spent a little time with his calculator before settling on the prize package for Gerber Rewards. The baby food leader wanted to “give away

• Answers First, Questions Later

  Nobody who’s read this magazine for any length of time could fault it for not advancing the cause of promotions. After all, promo is our name and what

• Pokemon Phenomenon

  Kentucky Fried Chicken, Louisville, KY, will outfit its 5,000 stores with a fourth-quarter premium and sampling campaign tied to characters from what’s