Chief Marketer Staff

• Save Your Soul! Win Cash Prizes!

  Sure, everyone hears about the best promotions. The best promotion of the year, the 100 best promotions of all time, I believe there’s even an award for

• Viewpoint

  Question: What is the future of Internet promotion? I believe it’s bright. Through the Internet we have an opportunity to make promotions look and feel

• CLUBS & CONTINUITY

  Webstakes Two years ago, Steven Krein launched Webstakes with a simple idea. Marketers needed a way to get surfers to touch down on their page, and Krein’s

• Budget’s Big Blast

  Perhaps the name Budget reacts with the well-burnished executive ego like some image-tarnishing oxidizing agent. No matter. Marketers at Budget Rent a

• Oh, Baby

  Mack Jenks spent a little time with his calculator before settling on the prize package for Gerber Rewards. The baby food leader wanted to “give away

• Answers First, Questions Later

  Nobody who’s read this magazine for any length of time could fault it for not advancing the cause of promotions. After all, promo is our name and what

• The Patent Chase Continues

  Inter-Act Systems, Inc., Norwalk, CT, has filed a federal lawsuit against Catalina Marketing Corp., St. Petersburg, FL, claiming infringement of eight

• Agencies

  Branding the Herd

  DURING TWO OF my summer sojourns, I realized that many of our industry’s finest had done an exemplary job of branding, at least in our household.While

• Agencies

  Off the Shelf

  YEAH, THEY’RE mean all right. There’s Splat the road-kill kat, Lucky the one-footed rabbit, Fi-Do the dalmutation and Boris the mucousaurus (you can imagine

• Mag Sweeps Settlement

  American Family Publishers, Jersey City, NJ, and New York State Attorney General Dennis C. Vacco concluded an $800,000 settlement that will compensate