Chief Marketer Staff
-
Mag Sweeps Settlement
American Family Publishers, Jersey City, NJ, and New York State Attorney General Dennis C. Vacco concluded an $800,000 settlement that will compensate
-
Agencies
ALL TOGETHER NOW: JIM NOONAN, VICE PRESIDENT, COMMUNICATIONS
This summer’s blockbuster from Warner Bros. Studios and Warner Music Group didn’t feature any explosions or gunfire, but it did result in a lot of hits.Cross
-
Agencies
PAGING A NEW MARKETING STRATEGY
WHETHER TOP SECRET OR NOT, government agents who use high-tech communications devices that bounce off satellites are now getting the chance to procure
-
PromoXchange Debuts: A Cyberspace Tool for Marketers
This month PROMO Magazine introduces a first-of-its-kind electronic system that enables brand marketers and their agencies to plan and execute marketing
-
Kraft Consolidates
Kraft Foods, Glenview, IL, named six promotion agencies for ethnic promos. The food giant spent several months reviewing shops to consolidate from 30
-
Save Your Soul! Win Cash Prizes!
Sure, everyone hears about the best promotions. The best promotion of the year, the 100 best promotions of all time, I believe there’s even an award for
-
Agencies
School Days: Reading, ‘Riting and Ride-Alongs
WHEN LITTLE LUDWIG was told his first-grade class was going to be part of a pilot program, he assumed he’d be landing 757s at O’Hare International Airport.
-
Agencies
Chain Link
Shopping Habits Do Prepared Home Meal purchasers leave the supermarket with a couple of carts crammed to the rims with goodies? Not so, says New York
-
Agencies
CATCHING LEADS IN THE NET
Two years ago, publisher Ziff-Davis moved its successful Computer Shopper magazine into the next natural phase of its evolution-a Web site. No one has