Chief Marketer Staff
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Agencies
Go North-With the USPS
THE U.S. POSTAL SERVICE has teamed with Canada Post Corp. to create a cross-border service for U.S. mailers.Canada Admail will guarantee delivery to urban
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PromoXchange Debuts: A Cyberspace Tool for Marketers
This month PROMO Magazine introduces a first-of-its-kind electronic system that enables brand marketers and their agencies to plan and execute marketing
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Agencies
Top-Flight Effort
HERE’S A RELATIONSHIP-building move a first-timer probably wouldn’t think of.On a friend’s recent trip to England, Virgin Atlantic Airways flight attendants
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Save Your Soul! Win Cash Prizes!
Sure, everyone hears about the best promotions. The best promotion of the year, the 100 best promotions of all time, I believe there’s even an award for
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Agencies
Chain Link
Shopping Habits Do Prepared Home Meal purchasers leave the supermarket with a couple of carts crammed to the rims with goodies? Not so, says New York
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Pig in the City
Last month, Discover Card, Riverwoods, IL, launched its national Babe: Pig in the City promo partnership with Universal Pictures, Hollywood. The promo
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Agencies
Electronics Engineers
ELECTRONICS engineers who work in Boston or San Jose, CA receive the highest salaries for their category in the nation, according to a 1997 survey by
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Cats Come Home
NEW YORK The longest-running musical on Broadway will finally be as close as your home TV. Andrew Lloyd Webber’s Cats was filmed in a special London performance
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Agencies
CATCHING LEADS IN THE NET
Two years ago, publisher Ziff-Davis moved its successful Computer Shopper magazine into the next natural phase of its evolution-a Web site. No one has