Chief Marketer Staff

• Cats Come Home

  NEW YORK The longest-running musical on Broadway will finally be as close as your home TV. Andrew Lloyd Webber’s Cats was filmed in a special London performance

• Taking Tea with Barbie

  At 10 a.m. on Oct. 10, every Wal-Mart store in America, all 2,500 of them, will put up a poster on the front door inviting girls of all ages to attend

• Agencies

  Leather and Laces

  A QUIRKY MAIL OFFER from software manufacturer Symix generated giggles, interest and more than six times the number of prequalified leads expected. The

• Samsung Launches a Motor Business

  Samsung entered the automobile business in 1995 and, under the new Samsung Motors division, introduced its first car in February. The company’s successful

• Agencies

  Why 2K?

  Ask yourself: After it’s over, what are you going to have to remember it by besides the Y2K debacle?Corporate premium buyers are asking themselves that

• Agencies

  Becoming a Utility Player

  WHILE GAS AND electric utility customers generally feel positive about their service providers, cable TV companies may face customer defection in a deregulated

• Agencies

  FLYING IN THEIR OWN FORMATION

  There aren’t many frequent flyer programs in which the top redemption option is to stay on a Caribbean island belonging to the man who owns the airline.

• Agencies

  WATCH YOUR BACK-END AND QUALIFY LEADS

  IGNITING SALES WITH DIRECT marketing strategies is more challenging than ever before. Survival means not just generating response, but building confidence

• Coming in next month’s PROMO

  Promotion Comes to Detroit The big three automakers discover brand management as they lean on promotion to compete with megastores like CarMax and AutoNation.

• Agencies

  One Win, One Loss

  REBOUNDING AFTER THE bittersweet launch and closing of a chocolate catalog, Miami-based Activa Marketing & Investment Group L.C. is readying a second