Chief Marketer Staff

• Agencies

  DEMOGRAPHICS

  TAKE A LOOK around. No matter what mainstream fashion magazines say, every woman is not built like wafer-thin model Kate Moss.This fact isn’t lost on

• International

  Pura Milk Wiggles: Its Way to the Breakfast Table SYDNEY – National Foods has found a way to get kids to drink their milk with a program that harnesses

• Agencies

  Customer Contact Drives Brand-Building Efforts

  AT ITS CORE, contact strategy deals with using information about customer purchases, promotion patterns, interests and preferences to not only profitably

• The Long, Hot Summer

  Far from being sleepy dog days, the summer of 1998 featured several pivotal legal developments, and also negative publicity from the media. As discussed

• CLUBS & CONTINUITY

  Webstakes Two years ago, Steven Krein launched Webstakes with a simple idea. Marketers needed a way to get surfers to touch down on their page, and Krein’s

• Agencies

  Let Them Intertain You

  INTERTAINER INC. of Santa Monica, CA is rolling out a service that will deliver on-demand TV shows, movies, shopping opportunities and more to personal

• People: Marketing Services

  Julie Webb named account manager at Madison International Sales, Stamford, CT.Christopher Donnelly named president and partner at Mill House McCabe, Salem,

• Agencies

  Partners in Name and Domain

  PC FLOWERS & GIFTS INC., Stamford, CT, has developed a method of turning Web-based sources of leads into partners, using a business model that gives both

• Oh, Baby

  Mack Jenks spent a little time with his calculator before settling on the prize package for Gerber Rewards. The baby food leader wanted to “give away

• Answers First, Questions Later

  Nobody who’s read this magazine for any length of time could fault it for not advancing the cause of promotions. After all, promo is our name and what