Chief Marketer Staff

• Sitings

  DOGGIE-STYLE www.ballparkfranks.com They plump when you cook ’em, but come on pookie, on the two-dimensional Web, that’s not enough. The kind of sites

• What’s Hot and What’s Not

  The great majority of consumers continued to cling to coupons, advertising rebounded as a percentage of promotional activity, and account-specific programs

• Agencies

  This Month in 1992

  IN PART THREE of our mini-look into DIRECT’s first decade of publication, we go back again to 1992, this time taking a gander at the October issue.* “Battlegrounds

• Agencies

  CBS Casts Eye On Promotion

  Promotion agencies owned by CBS Radio, including New York-based WINS Promotion Group, are changing to a single name as the CBS division positions its

• Agencies

  Becoming a Utility Player

  WHILE GAS AND electric utility customers generally feel positive about their service providers, cable TV companies may face customer defection in a deregulated

• New Products

  That’s a Wrap CapBanners can transform a cap simply by applying a banner across the front of an existing cap. The banners from Sales Ahead!, Irvine, CA,

• Agencies

  Account-Specific Spotlight: Atlanta

  There’s been a second march on Atlanta, and the victors this time are Publix and Wal-Mart. The two chains have captured a combined 25 share in the last

• Agencies

  Loyalty Has Its Privileges

  A college friend once ran for student government president on the sole campaign promise he would shake the hand of every student on campus.Marla Isackson,

• Agencies

  Resetting the Shelf

  With Albertson’s and American Stores merged, can Kroger and Safeway be far behind? Apparently, they can be.Though rumors boomeranged about a merger between

• Agencies

  Read All About It

  Business-to-Business Internet Marketing Barry Silverstein, president/founder of Lexington, MA agency Directech, has written “Business-to-Business Internet