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Chief Marketer Staff

  • Second Wave

    IT’S WELL INTO HARVEST time in the cranberry bogs of Massachusetts, and Ocean Spray’s marketing staff is still working overtime.Ocean Spray is working

  • Agencies

    Electronics Engineers

    ELECTRONICS engineers who work in Boston or San Jose, CA receive the highest salaries for their category in the nation, according to a 1997 survey by

  • Pig in the City

    Last month, Discover Card, Riverwoods, IL, launched its national Babe: Pig in the City promo partnership with Universal Pictures, Hollywood. The promo

  • Taking Tea with Barbie

    At 10 a.m. on Oct. 10, every Wal-Mart store in America, all 2,500 of them, will put up a poster on the front door inviting girls of all ages to attend

  • Agencies

    An Embarrassment of Riches

    CHECKS. CHECKS. CHECKS.I’m looking at $223,367 worth of checks sent to me over the past few weeks. The biggest one is for $80,000. The smallest (piker!)

  • Sitings

    DOGGIE-STYLE www.ballparkfranks.com They plump when you cook ’em, but come on pookie, on the two-dimensional Web, that’s not enough. The kind of sites

  • Agencies

    CATCHING LEADS IN THE NET

    Two years ago, publisher Ziff-Davis moved its successful Computer Shopper magazine into the next natural phase of its evolution-a Web site. No one has

  • Agencies: Who’s News

    Global Branding Omnicom agency TLP has formed TLPlanet, branding a new global agency network for handling its world business. TLPlanet’s backbone are

  • Agencies

    Why 2K?

    Ask yourself: After it’s over, what are you going to have to remember it by besides the Y2K debacle?Corporate premium buyers are asking themselves that

  • A Is for Advocacy

    Okay, class, open your notebooks, this material will be included in the final exam.Contrary to popular wisdom, the marketing continuum does not begin