Chief Marketer Staff

• Viewpoint

  Question: What is the future of Internet promotion? I believe it’s bright. Through the Internet we have an opportunity to make promotions look and feel

• Cats Come Home

  NEW YORK The longest-running musical on Broadway will finally be as close as your home TV. Andrew Lloyd Webber’s Cats was filmed in a special London performance

• Agencies

  Direct Newsline

  Trans Union Loses Nod to FTC IN THE LATEST round of a long-running battle, a Federal Trade Commission judge has ordered Trans Union Corp., Chicago, to

• Sitings

  DOGGIE-STYLE www.ballparkfranks.com They plump when you cook ’em, but come on pookie, on the two-dimensional Web, that’s not enough. The kind of sites

• Agencies

  Exploring the Far East

  MAYBE IT HAS GOT EXTRAORDINARY faith in light of the Asian economic meltdown. Maybe it knows something we don’t. In either case, Dell Computer Corp. wants

• Agencies

  Electronics Engineers

  ELECTRONICS engineers who work in Boston or San Jose, CA receive the highest salaries for their category in the nation, according to a 1997 survey by

• Taking Tea with Barbie

  At 10 a.m. on Oct. 10, every Wal-Mart store in America, all 2,500 of them, will put up a poster on the front door inviting girls of all ages to attend

• The Patent Chase Continues

  Inter-Act Systems, Inc., Norwalk, CT, has filed a federal lawsuit against Catalina Marketing Corp., St. Petersburg, FL, claiming infringement of eight

• Making History

  Amazingly, 1998 was a major milestone for two driving forces: it was NAS-CAR’s 50th anniversary and Goodyear’s 100th anniversary. With all the hoopla

• We’re Going to Disney World!

  What we see, of course, is the finished product, the catchy headline of the press release or the inviting ad that says: Sears Offers Adventure of the