Chief Marketer Staff

• Looking for Loyalty in All the Right Places

  Loyalty has long been a sought-after attribute. Think of Ronald Reagan’s Oliver North, Johnny Carson’s Ed McMahon, and the Cleveland Browns fans patiently

• Agencies

  DRTV-A Religious Experience?

  THE MALIGNED CAN always use a positive spokesperson, and DRTV is no exception. Maybe the much-poked-at art form will find it this month in Eddie Murphy.The

• People: Agency Moves

  Stephen O’Shea named executive vp, group account director, to head a new sales promotion marketing division created in a reorganization at Marketing Corporation

• Agencies

  School Days: Reading, ‘Riting and Ride-Alongs

  WHEN LITTLE LUDWIG was told his first-grade class was going to be part of a pilot program, he assumed he’d be landing 757s at O’Hare International Airport.

• Agencies

  GET BACK TO THE BASICS

  “BE CAREFUL WHAT YOU wish for.” For business-to-business marketers, this old adage has never been more true.B-to-Bers have abundant sales and marketing

• Agencies

  An Embarrassment of Riches

  CHECKS. CHECKS. CHECKS.I’m looking at $223,367 worth of checks sent to me over the past few weeks. The biggest one is for $80,000. The smallest (piker!)

• No Gain, Some Pain

  Food and drug retailer American Stores Co. posted lower second-quarter profits versus last year as aggressive promotional spending against to supermarket

• Pig in the City

  Last month, Discover Card, Riverwoods, IL, launched its national Babe: Pig in the City promo partnership with Universal Pictures, Hollywood. The promo

• Agencies

  CBS Casts Eye On Promotion

  Promotion agencies owned by CBS Radio, including New York-based WINS Promotion Group, are changing to a single name as the CBS division positions its

• New Products

  That’s a Wrap CapBanners can transform a cap simply by applying a banner across the front of an existing cap. The banners from Sales Ahead!, Irvine, CA,