Chief Marketer Staff

• Agencies

  TOYS IN THE BANDWIDTH: PHIL POLISHOOK, VICE PRESIDENT, MARKETING

  When it comes to being an Internet-based category killer, many hear the call but few are chosen. One of the latter is eToys (www.etoys.com), which a year

• Pokemon Phenomenon

  Kentucky Fried Chicken, Louisville, KY, will outfit its 5,000 stores with a fourth-quarter premium and sampling campaign tied to characters from what’s

• Making History

  Amazingly, 1998 was a major milestone for two driving forces: it was NAS-CAR’s 50th anniversary and Goodyear’s 100th anniversary. With all the hoopla

• Agencies

  The USPS Delivers

  CAN YOU TAKE IT?Direct mailers, already giddy from the timing and size of the rate hike, got another piece of good news from the U.S. Postal Service in

• Buy Right

  Right Choice Services, Inc., Minneapolis, acquired the fulfillment division of Mascoutah, IL-based NCH/Nuworld Marketing, a leading coupon clearinghouse.

• We’re Going to Disney World!

  What we see, of course, is the finished product, the catchy headline of the press release or the inviting ad that says: Sears Offers Adventure of the

• Agencies

  Wall Street Weak

  IN JULY, THOUGH I hardly belonged in their company, I found myself at a dinner with several investment analysts. All exuded what Mark Twain called “the

• Super Cool Duel

  Warner Bros. Family Entertainment is using a million-dollar sweepstakes, savings booklets, and other goodies to promote the release of its feature-length

• Agencies

  Brewing Brand

  WHEN GEVALIA KAFFE became more famous for its coffeemaker premium than for its gourmet coffee, the company knew it was time for a change.After percolating

• Achievements of the Heart

  It seemed at first like the usual incentive travel program. Ingram Micro’s suppliers and customers filed into breakfast at their Hawaiian digs expecting