Chief Marketer Staff, Author at Chief Marketer

Newlyweds

RECENT POLITICAL developments are making marriage a legal hotbed for newlyweds and would-be newlyweds. Advocates of same-sex marriage such as the Human

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Use Your Data to Upgrade B-to-B Frequency

FOR TOO LONG, frequency programs have occupied a back seat in business-to-business marketing, despite the obvious advantages.B-to-B marketers, after all,

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A DM Theme Park

There are industrial parks for everything else. Why not direct marketing?That’s part of the logic behind DM41, a business park scheduled to open this

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Asian Persuasion

THE ASIAN ART MUSUEM of San Francisco hopes to double its membership by the time it moves into its new building in June 2001. To increase its rolls to

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People

Foster & Gallagher Inc., Peoria, IL, promoted Barb McConnell to director of advertising/desktop publishing. F&G’s Michigan Bulb Group, Grand Rapids, MI,

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Beastie-Vision

AT 3 A.M, one expects to find Ron Popeil on the air extolling the virtues of hair in a can. Or an ’80s sitcom star praising a line of cosmetics. But the

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Technology vs. Tradition: Finding the Balance

A CHALLENGE faced by many marketers is where to invest for the greatest impact on marketing strategies.For example, the theme of the National Center for

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Merge Splurge

ACXIOM CORP. now owns Direct Media and May & Speh. The U.K.’s Great Universal Stores owns Experian, which owns Metromail. Harte-Hanks, which ditched its

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The New Direct Marketers

MICHAEL COHEN IS manager of direct marketing operations for Showtime Networks Inc. in New York. Cohen’s job is pretty narrowly defined; a major part is

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