Chief Marketer Staff
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Agencies
No-Fault Insurance Bill Could Affect Mailers
AUTO INSURANCE DMers may have to radically alter their mailings to no-fault insurance states, thanks to a bill now before Congress.Sponsored by Sen. Mitch
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Agencies
Past Tense
YOU’RE WRONG IF you think this is going to be one of those “What was on the front page of DIRECT 10 years ago?” articles. Actually, there was but one
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Agencies
Marketers Wanted
SAY YOU’VE JUST lost a top marketing job because your new spouse pressured you into demanding a raise. If you need another post quickly-so as not to lose
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Agencies
Swept Away
CAUGHT IN the crossfire of negative press and new regulations regarding sweepstakes offers, sweeps lists have taken some serious hits. Sweeps entrants
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Agencies
Brazil and Argentina Mull Privacy Bills
THE GOVERNMENTS OF both Brazil and Argentina are considering privacy legislation that could lead them further away from the U.S. privacy model, and closer
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Agencies
Block That Call
CHICAGO-BASED AMERITECH unveiled a service in Chicago and Detroit last month specifically designed to block telemarketers’ calls. The company is the first
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Agencies
No Lazy Last Days of Summer for Retail Catalogers
WHILE AUGUST sales among a sample of retailers were lackluster, those with separate catalog divisions showed stronger results during the last full month
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Agencies
Track It or Forget It
LIFE IS FULL of ironies. Here’s one of my favorites: Marketing pros who would never attempt a direct mail campaign without a careful cost/payback analysis
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Agencies
Watch the Road
WHAT TYPE OF business does Darryl Hughley own?”The right answer to that and three other sit-com queries put 150 ABC viewers behind the wheel of a brand