Chief Marketer Staff
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Agencies
New Investor Product Group Is High on DM
FINANCIAL COMMUNICATIONS CO., a newly formed group of financial magazines and services, is taking its first steps into DM.In September the firm established
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Agencies
Pet Projects
WHEN DAVE RATNER was in sixth grade, he was thrown out of school for his sense of humor, his willingness to play to an audience and his overriding concern
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Agencies
Asian Persuasion
THE ASIAN ART MUSUEM of San Francisco hopes to double its membership by the time it moves into its new building in June 2001. To increase its rolls to
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Agencies
Insight Promotes Its Web Site on TV
Insight Enterprises Inc. has just finished testing a series of national and regional television spots directing prospective purchasers to its Web site
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Agencies
TV Now a Toll-Free Medium
ALMOST ONE-FOURTH of all television commercials use a toll-free number as a response mechanism, according to a new study by Response Marketing Group,
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Agencies
Natural Concern, Technical Solution
AS WITH MOST multi-level marketing concerns, at Nature’s Own distributors are encouraged to enlist additional vendors whenever they can. But the company
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Agencies
Want Teens to Shop Online? Get Them to Chat
YOU’D NEVER THINK that giving teenagers a place to talk about homework, their boyfriends and the likes of Marilyn Manson would enable an online clothing
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Agencies
Eye in the Sky
RBIS’ SightFlight, a nonprofit flying eye hospital, increased its donor file by 15 times after testing aviation lists.The organization’s core file of
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Agencies
Winning New Subscribers
ADVERTISING Concepts Inc. hopes $125 in customized coupons will entice its online newsletter subscribers to share their friends’ e-mail addresses.The