Chief Marketer Staff
-
Agencies
Give the USPS an Incentive to Succeed
THESE ARE CHANGING-and sometimes troubling-times. The grand scheme of postal things that we’ve come to know since the 1970 legislative reorganization
-
Agencies
New Investor Product Group Is High on DM
FINANCIAL COMMUNICATIONS CO., a newly formed group of financial magazines and services, is taking its first steps into DM.In September the firm established
-
Agencies
Oldsmobile Launches Multimedia DR Blitz
OLDSMODIBLE HAS joined forces with Blockbuster Video in a first-time direct response campaign for its Silhouette Premiere minivan.Targeted to families
-
Agencies
Insight Promotes Its Web Site on TV
Insight Enterprises Inc. has just finished testing a series of national and regional television spots directing prospective purchasers to its Web site
-
Agencies
The Peanut Gallery Lives! A Digestive Directive
THINK YOU’VE SEEN all there is to see about government intervention into commerce…greasy sand, sticking in the gears of progress? Well, you ain’t seen
-
Agencies
Consider Tomorrow at Today’s Conference
MANY OF YOU will read this issue either before or while attending the Direct Marketing Association’s annual conference in San Francisco. To set the mood,
-
Agencies
Natural Concern, Technical Solution
AS WITH MOST multi-level marketing concerns, at Nature’s Own distributors are encouraged to enlist additional vendors whenever they can. But the company
-
Agencies
Want Teens to Shop Online? Get Them to Chat
YOU’D NEVER THINK that giving teenagers a place to talk about homework, their boyfriends and the likes of Marilyn Manson would enable an online clothing
-
Agencies
Eye in the Sky
RBIS’ SightFlight, a nonprofit flying eye hospital, increased its donor file by 15 times after testing aviation lists.The organization’s core file of