Chief Marketer Staff
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Same As It Ever Was
WE’RE 10! We’re 10! Oh happy day! Yeah! Does that mean we get to ride our bikes after dark now?OK, so DIRECT is celebrating its first decade of publication.
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Give the USPS an Incentive to Succeed
THESE ARE CHANGING-and sometimes troubling-times. The grand scheme of postal things that we’ve come to know since the 1970 legislative reorganization
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Oldsmobile Launches Multimedia DR Blitz
OLDSMODIBLE HAS joined forces with Blockbuster Video in a first-time direct response campaign for its Silhouette Premiere minivan.Targeted to families
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New Investor Product Group Is High on DM
FINANCIAL COMMUNICATIONS CO., a newly formed group of financial magazines and services, is taking its first steps into DM.In September the firm established
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A DM Theme Park
There are industrial parks for everything else. Why not direct marketing?That’s part of the logic behind DM41, a business park scheduled to open this
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Ten Years After
Oh no, is it really October already?We’re not ready. Our bodies are not up to four days of nonstop running and party going.But like you, we’ll have to
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Insight Promotes Its Web Site on TV
Insight Enterprises Inc. has just finished testing a series of national and regional television spots directing prospective purchasers to its Web site
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The Peanut Gallery Lives! A Digestive Directive
THINK YOU’VE SEEN all there is to see about government intervention into commerce…greasy sand, sticking in the gears of progress? Well, you ain’t seen
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Natural Concern, Technical Solution
AS WITH MOST multi-level marketing concerns, at Nature’s Own distributors are encouraged to enlist additional vendors whenever they can. But the company