Chief Marketer Staff

• E-Mail’s Marketing Magic

  All interest is active. We take interest. E-mail helps customers act quickly and easily on their interests. That’s why, as Yoyodyne vp marketing Jerry

• Agencies

  Late Mailings Lead to Lawsuit

  California company filed a lawsuit against Advo Inc., Windsor, CT, claiming that lost revenue due to alleged mailings by Advo’s lettershop sent the company

• The Next Big Thing

  One advantage of being in this business is being exposed to what’s hot and what’s happening. Much of our exposure is a result of spending a lot of time

• Over There, It’s All Just Marketing

  Is it my international upbringing, or progress, or buzz marketing? Fifteen years ago I directed strategic promotional marketing programs and didn’t even

• Agencies

  Enemies List

  As reported by Thom Weidlich on page 11, protesters tried to disrupt the DMA executive committee meeting in San Francisco last month. They dumped some

• Agencies

  In the Bag

  We-and we don’t mean just the editorial we-were roaming around the Direct Marketing Association’s annual conference in San Francisco last month when it

• Agencies

  Dead Letter Files

  DMers continue to solicit the dead and the response they get is devastating to the industry’s image.”The mail sent to deceased persons is a fraction of

• Sitings

  FASHION CAFE www.revlon.com Why is this site getting a B+? Two words: Cindy (ooga-chugga) Crawford. In all seriousness, Revlon has served the collective

• People: Marketing Services

  Paul Theroux named president and chairman of the board of the Promotion Marketing Association, Inc., New York.He is president of Paul Theroux Associates,

• People: Agency Moves

  Frankel reorganizes into two units, with Jim Mack named ceo of the Frankel core-business segment and Dave Triddle named ceo of New Ventures. Founder Bud