Chief Marketer Staff

• Agencies

  A New Prescription

  In the midst of recent controversy surrounding health maintenance organizations covering Medicare beneficiaries, HMOs are stepping up their use of direct

• Agencies

  LISTLINE

  Mumford Leaves Karl atherine Mumford, senior vice president list management, resigned her position at Walter Karl/InfoUSA, Greenwich, CT, last month.

• Racking Up the Miles

  Netcentives, Inc., San Francisco, announced that OfficeMax.com has joined ClickRewards, the frequent flyer mile prize online shopping network. Aimed at

• Over There, It’s All Just Marketing

  Is it my international upbringing, or progress, or buzz marketing? Fifteen years ago I directed strategic promotional marketing programs and didn’t even

• World PRO Awards of Excellence Winners Named

  CHICAGO – Buenos Aires-based Stopromotion received the Best Promotion in the World award at promo Magazine’s eighth annual World PRO Awards of Excellence

• The Next Big Thing

  One advantage of being in this business is being exposed to what’s hot and what’s happening. Much of our exposure is a result of spending a lot of time

• People: Marketing Services

  Paul Theroux named president and chairman of the board of the Promotion Marketing Association, Inc., New York.He is president of Paul Theroux Associates,

• High Theater

  Ellen Slauson likes to sit in the back of bars. That way she can hear what people really think of the show she’s putting on up front. As senior director

• Joe Camel, Meet George Generic

  It’s been a year and a half since tobacco companies sat down with a roomful of attorneys general and agreed to pay huge fines and remove themselves to

• Agencies

  Enemies List

  As reported by Thom Weidlich on page 11, protesters tried to disrupt the DMA executive committee meeting in San Francisco last month. They dumped some