Chief Marketer Staff
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Supernatural Sounds
LOS ANGELES With sci-fi popular again, TVT Records is issuing a four-CD set of theme music from classic Sci-Fi Channel shows.The series, called Sci-Fi’s
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New World Order at Frankel
A new management plan at Frankel, Chicago, will split the company into two operating units and eliminate management layers to give executive team members
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Slicks Hit the Road
Maybe Willie Sutton thought his questioner was kidding when the sly stickup man was asked, “Why do you rob banks?” And that’s why he quipped, “Be-cause
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Scoring Points
MyPoints Program (www. mypoints.com) from MotivationNet, L.L.C. announced it is adding 36 new partners to deliver the merchandise and and other awards
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Agencies
DMA Enters the Merger Race
The Direct Marketing Association has finally caught up with its members’ merger mania by making an acquisition itself.The trade group announced last month
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Agencies
Keep It On, Baby
Every marketing conference worth its salt has a buzzword. You know, something catchy, like relationships, e-commerce or-our personal favorite-disintermediation.
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Listening to Katherine
Our client of two years, Expressions From Hallmark, wanted to use its Barbie license with Mattel to help Wal-Mart Stores highlight Barbie products and
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Joe Camel, Meet George Generic
It’s been a year and a half since tobacco companies sat down with a roomful of attorneys general and agreed to pay huge fines and remove themselves to