Cultured Repeaters
County Line Cheese, Waukesha,WI, will reward frequent users with points redeemable for such rewards as a free movie and theme park tickets, free Blockbuster Video rentals, and free County Line Cheese products, the company said.
The campaign is being supported by a full-page FSI in Sunday newspapers, high-impact on-pack certificates, and shelf cards.
Packages of County Line cheese will bear on-pack certificates, each with a 10-digit number. The on-pack contains details of the program, including a point value, a list of rewards, and the number of points needed to earn various rewards. Each on-pack will also contain a toll-free number. Participating consumers who call the number will be prompted, via automated attendant, to enter the certificate number plus their home phone number. That transaction will validate the purchase and the points earned.
Shoppers who participate up until Dec. 31, receive a bonus: double points for the first certificate entered plus five entries into the County Line KickBacks Sweepstakes, with a chance to win the grand prize – a trip for four to Jamaica.
During the launch, County Line will offer its customers volume incentive that enables them to earn a percentage of total gross sales dollars based on the amount of the County Line Cheese volume they buy now versus the previous year, according to County Line Brand Manager, Julie Strasser.
