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Chief Marketer Staff

  • Agencies

    Plumbers

    Economic globalization and corporate acquisition trends are spilling into the plumbing system. Not since the English Public Health Code of 1848 became

  • Making Goals, Playing the Game

    Name any country you like, and if you’ve got a client that’s keen to sponsor football, there’s usually one style or another somewhere in the world that

  • Herbal Effervescence

    Pharmanex’s cholesterol-lowering herbal remedy Cholestin was marking time on Tampa retail shelves until disc jockey Jack Harris started treating himself

  • Create-A-Crazy-Concept RESULT

    Okay, we’ll take some responsibility for this horror show. It was promo that stuffed the ammonium nitrate into the coffee can and proffered the fuse.

  • Overdrive

    When Kenny Loggins played “Footloose” at Camp Jeep this summer, Lou Bitonti couldn’t sit still. As merchandising manager for Chrysler Corp. division,

  • Scoring Points

    MyPoints Program (www. mypoints.com) from MotivationNet, L.L.C. announced it is adding 36 new partners to deliver the merchandise and and other awards

  • On the Net

    The College Report PROMO Magazine’s first Internet College session, held last month at PROMO Expo ’98 in Chicago’s, produced so many fascinating and useful

  • Agencies

    Breaking E-borders

    The International Federation of Direct Marketing Associations (IFDMA) voted last month to support an e-mail preference service without borders, providing

  • You Had to Be There; Now It Can Be Told

    Swirling rain showers and freakish thunderstorms had wreaked havoc on the Windy City for the past several days. But at precisely 8:27 p.m. on October

  • Flower Power Hour No Web Page of Love

    Let’s say that in a weak moment you’ve succumbed to the persistently charming ElectraGiz guy. You invite him into your space expecting the conventional