Chief Marketer Staff

• Pillow Talk, and More

  BEVERLY HILLS How do you run a promotion for Playboy TV that will reach people who don’t watch and may not approve of the network’s shows? Very carefully,

• Sony Turns Up Volume on Max TV

  With one flex of its media-buying muscle, Sony Corp. partners with Turner Broadcasting System for a fourth-quarter campaign that pitches its high-end

• Agencies

  Plumbers

  Economic globalization and corporate acquisition trends are spilling into the plumbing system. Not since the English Public Health Code of 1848 became

• FSI Power

  A new study claims that 66 percent of surveyed households with an income of more than 40,000 say that having a coupon makes them more likely to purchase

• In Knots

  Though substantial by general packaged goods standards, Dr Pepper’s $140 million ad budget hardly forms a large enough sling for the Plano, TX, company

• Agencies

  Logging on the Law

  According to the French, the Austrians are “the politically correct cat’s paw of Germany.” Although peace may have broken out and the 15 member states

• Agencies

  Titles to Leaf Through

  Feeling misunderstood? Read a book.”Get Your Message Across: The Professional Communication Skills Everyone Needs” (Allen & Unwin, Chicago) promises to

• The Next Big Thing

  One advantage of being in this business is being exposed to what’s hot and what’s happening. Much of our exposure is a result of spending a lot of time

• Over There, It’s All Just Marketing

  Is it my international upbringing, or progress, or buzz marketing? Fifteen years ago I directed strategic promotional marketing programs and didn’t even

• Agencies

  DIRECTNEWSLINE

  Survey: Service Bureaus Hardly Perfect Database marketers are less than satisfied with their service bureaus, according to a recent survey by KnowledgeBase