Scoring Points

Posted on by Chief Marketer Staff

MyPoints Program (www. mypoints.com) from MotivationNet, L.L.C. announced it is adding 36 new partners to deliver the merchandise and and other awards to its online members.

Launched in 1997, the MyPoints program aims to build loyalty with one-to-one customer relationships. MyPoints does this by rewarding members for Web sites, reading targeted e-mail, clicking incentivized ad banners, making online purchases, completing surveys, enrolling in membership programs, downloading software and other Web activities.

The MyPoints program allows members to collect points in a secure and private account and then spend their points online for a variety of namebrand merchandise, services and travel options.

“One of the key factors for the unparalleled success of the MyPoints Program is the steady stream of new members subscribing every day to the MyPoints program,” says Bob Hoyler, CEO of MotivationNet. L.L.C. “Our strategic partnerships attest to the excitement with online rewards programs.”

The new additions include A1Books, Acumin, Art Select, Art U Frame, Bass Pro Shops/Outdoor World, Basu, Blockbuster Video, BridgePath, Citibank, Credit Card Sentinel, Customer Insites, Delphi, DV2U, Eddie Bauer, Egghead, Everything Wireless, Fridgedoor.com, GetSmart, Great Food Online, GTE Internetworking, InterAccess, Landscape USA, Lasertrolysis, Match.com, My Gift Shop, Omaha Steaks, PeopleLink, Planet Direct, Seattle’s Best Coffee, Shop At Home (1CAT), Special Delivery (Of The Month Club), Sportstation, Surplus Auction, Surplus Direct, Ubid, and Virtual Vineyards.

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