Chief Marketer Staff

• High Theater

  Ellen Slauson likes to sit in the back of bars. That way she can hear what people really think of the show she’s putting on up front. As senior director

• Agencies

  Don’t Ask, Don’t Tell

  Victoria’s Secret’s secret is well kept as company officials shied away from commenting on a recent news account that the lingerie cataloger cut circulation

• Sony Turns Up Volume on Max TV

  With one flex of its media-buying muscle, Sony Corp. partners with Turner Broadcasting System for a fourth-quarter campaign that pitches its high-end

• Agencies

  Broker Uses Conference to Publicize Suit

  In what amounts to throwing down a gauntlet, a list broker distributed copies of a lawsuit he filed against Dun & Bradstreet to the press attending the

• Happy Holidays

  Nabisco Biscuit Co. will help busy women with their holiday chores through its Holiday Relief program, set for six holidays in 1999. Supermarket chains

• Agencies

  Convenience is Work

  Aside from obvious issues of size and selection, what distinguishes the convenience store channel from its supermarket, mass merchandise, and drug store

• Agencies

  Gone to Hill and Back

  It’s a rare person who enjoys strapping a pair of waxed barrel staves to his feet and schussing down the side of a mountain; only 4% or 5% of the U.S.

• Riding a Rage

  KFC is trying on the halo of a phenomenon. The restaurant chain partnered with Nintendo of America for the $25 million launch of Pokemon, a videogame

• Singer finds Modern Bride

  NEW YORK In one of the more obvious matches, New Line Home Video’s The Wedding Singer will partner with Modern Bride for a sweepstakes that will give

• Pillow Talk, and More

  BEVERLY HILLS How do you run a promotion for Playboy TV that will reach people who don’t watch and may not approve of the network’s shows? Very carefully,