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Chief Marketer Staff

  • LISTLINE

    Mumford Leaves Karl atherine Mumford, senior vice president list management, resigned her position at Walter Karl/InfoUSA, Greenwich, CT, last month.

  • The Right Combination

    Is there a more cynical, fickle consumer than a kid? Kids can be hard as nails, changeable as a chameleon. How do you get them excited about something

  • Reel Deals

    Killing Mrs. Tingle (Miramax) Anticipated Release Date: Second Quarter 1999Starring: Helen Mirren, Katie Holmes, Marisa Coughlan, Liz Stauber, Vivica

  • Enemies List

    As reported by Thom Weidlich on page 11, protesters tried to disrupt the DMA executive committee meeting in San Francisco last month. They dumped some

  • People: Agency Moves

    Frankel reorganizes into two units, with Jim Mack named ceo of the Frankel core-business segment and Dave Triddle named ceo of New Ventures. Founder Bud

  • Listening to Katherine

    Our client of two years, Expressions From Hallmark, wanted to use its Barbie license with Mattel to help Wal-Mart Stores highlight Barbie products and

  • Slowdown for DM Service Suppliers

    As world financial crises persist in some countries and loom in others, the stock market continues to show signs of a cautious slowdown. With this development,

  • Agencies: Who’s News

    A Shot of B-12 B-12, which began in 1991 as the below-the-line group at Milton Samuels Advertising, has purchased Sukon Marketing Communications LLC,

  • Don’t Ask, Don’t Tell

    Victoria’s Secret’s secret is well kept as company officials shied away from commenting on a recent news account that the lingerie cataloger cut circulation

  • Broker Uses Conference to Publicize Suit

    In what amounts to throwing down a gauntlet, a list broker distributed copies of a lawsuit he filed against Dun & Bradstreet to the press attending the