Chief Marketer Staff
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Agencies
Nintendo Beats Sony for Star Wars Games
NEW YORK The new force will be with Nintendo. The video game manufacturer bested Sony for the most coveted movie title next year, Star War’s Episode I:
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A Memo on Passion and The Pursuit of Excellence
To agencies everywhere: Best Promotion in the World. A prestigious entry on any company’s resume. Worth a few million $$ in new business, to be sure.
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Agencies
No Time for Dithering
Between now and the commencement of the next Congress, the U.S. Postal Service will have its work cut out for itself regarding postal legislative reform.While
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Agencies
We Swear, It Was Thissssss Big
If you’re looking for a big fish story, don’t flounder around the Net. Swim on over to Trout Unlimited (www.tu.org), an organization-and Web site-dedicated
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Out-of-the-Rectangle Thinking
The winners of this year’s Dialog Awards for phonecard promotions are tangible proof that prepaid cards can be highly effective motivators, both in the
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Sitings
GO HOME HAPPY www.blockbuster.comJust the fact that they can download the now-infamous dancing baby should be enough reason for surfers to log onto Blockbuster’s
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Agencies
Malling The Teen Scene
Mall of America is looking for sponsors to fund a teen center in the Bloomington, MN, mega-mall. Management is talking with Pepsi-Cola and is expected
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Agencies
A Real American Cataloger
Freeland, WA-based Cotswold Collectibles Inc. has some ambitious New Year’s resolutions.The cataloger, which offers a line of military action figures
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Who’s News
Einson Freeman’s Makeover Einson Freeman has moved to new headquarters, and is relaunching its brand with a new corporate identity. It’s still in Paramus,