Chief Marketer Staff

• Make That To Go

  Craig Rydin started with dessert first. Now he’s working on the soup course.Campbell Soup Co. tapped the president of Godiva Chocolatier to head its newest

• Hunting for Human Resources

  Pardon us while we plagiarize ourselves: “It’s incredible, but even promotion’s biggest agencies typically do not have a human resources department dedicated

• Agencies

  Dapper to Leave Rapp Collins

  Steven Dapper, chairman and CEO of Rapp Collins Worldwide, part of the Omnicom Group’s Diversified Agency Services unit, will leave at the end of the

• Agencies

  No Time for Dithering

  Between now and the commencement of the next Congress, the U.S. Postal Service will have its work cut out for itself regarding postal legislative reform.While

• Agencies

  Neoforma Prescribes the Web

  Jeff Kleck has what he believes is the cure for what ails hospitals the world over: a high-speed electronic equipment procurement system.As an academician

• So Scary It Won’t Go Away

  Battling weak profits, PepsiCo, Purchase, NY, extended its annual Halloween House Party promo to run until the Super Bowl to help boost supermarket sales.

• Agencies

  French Beauty Catalog Primps for U.S. Debut

  Paris-based Le Club des Createurs de Beaute will issue an American version of its beauty catalog next month.The catalog is a joint venture between cosmetics

• Alabama, Okay! In California, a Bust

  In 1998, sweepstakes and game promotions became a hot topic in Washington, as well as in statehouses across the country. Perhaps buoyed by the interest

• FOOD

  Bazooka Secret/Argentina Bazooka bubble gum is much the same in Latin America as it is in the States – the unassuming pink rectangle, individually wrapped

• Quaker Goes Prehistoric

  UNIVERSAL CITY, CA Quaker Oats will tie into the sixth installment of Universal’s successful Land Before Time series.The video debuts Dec. 1 and the promo