Chief Marketer Staff

• Agencies

  What’s Your Hang-Up?

  Spurred on by increasing consumer complaints about hang-up calls, the Direct Marketing Association is expected to release guidelines early next year covering

• The More Things Change…

  Ever wonder why food marketers invariably refer to “the shopper” by employing the personal pronoun, “she?” Are they sexists? No, just realists. For though

• Contact!

  Teva Marion Partners, Kansas City, MO, has teamed with Sprint FonPromotions, also based here, to help multiple sclerosis patients stay in touch. In the

• CAUSE-RELATED

  School Connection/USA It pays to go to school. Target and Option One found that out last year, and won a second World PRO award this year for the School

• Agencies

  Harte-Hanks Buys PMSI

  Harte-Hanks Inc., San Antonio, has acquired PMSI of Bellmawr, N.J. Terms of the agreement were not disclosed. Curt Byerley will continue to run PMSI,

• Disney

  BURBANK While everyone has waited for another Disney hit the size of Lion King, General Mills’s tie-in with the movie’s sequel proved to be a solid hit.

• Agencies

  Easy to Give, Hard to Wrap

  Looking for the ideal holiday gift for that special someone?How about Opie, the Holstein steer? He’s touted as a 1,500-pound “party animal” that animal

• Agencies

  Intellipost Acquires Experian Properties

  Intellipost Corp. of San Francisco, creator of the e-mail direct marketing program BonusMail, has bought MyPoints and other e-commerce assets of Experian,

• Have a More Active Role/Argentina

  What kid playing at the beach hasn’t been tempted to put a note in a bottle and set it adrift in the ocean to satisfy an innate desire to connect with

• Crossing State Lines

  Miller Brewing employs new call-routing system to pull off nationwide sweeps.Miller Brewing Co. tapped NextLink Interactive, Portland, OR, for a call-routing