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Chief Marketer Staff

  • Agencies

    RETAIL

    Take Charge of Education/USA Target’s Guest Card credit card is an important source of revenue for Dayton Hudson Corp., especially since archrivals Kmart

  • Agencies

    Weebots

    Weebots and a not-so-wee bit of remodeling are two of the highlights for Sharper Image Corp. this holiday season.The San Francisco-based cataloger and

  • Agencies

    Minding His Own Business

    Peterman isn’t the only one out there who distributes a lavishly illustrated catalog. Why, there’s also Gary Sassaman.Who? Gary Sassaman, publisher, writer

  • Agencies

    No Time for Dithering

    Between now and the commencement of the next Congress, the U.S. Postal Service will have its work cut out for itself regarding postal legislative reform.While

  • Agencies

    Hall of Fame

    When asked how the late Tom Foster would have taken his election to the DMA Hall of Fame, Foster & Gallagher’s Bob Pellegrino laughed, “He would have

  • FINANCIAL SERVICES

    Caja de Burgos Pension Plan/Spain Spain took the lion’s share of awards in the European competition this year, winning five gold PRO Awards. What has

  • Catalina Deals New Deck

    Catalina Marketing Corp. has promoted Mike Bechtol to president of Catalina Marketing Services, which sells the company’s core electronic marketing programs

  • International

    Label Lovers MADRID – Danone added more culture to its yogurt product lineup with a program targeting housewives with offers they couldn’t refuse.Developed

  • Calling All Teens

    AT&T is pushing a wacky Feel Good Shopping Spree campaign starring actor David Arquette to boost usage of its 1-800-Call-ATT collect calling brand. The

  • CONSUMER DURABLES

    Dance & Levi’s/Israel Levi’s had never had a problem marketing its jeans to Israeli consumers, young or old. To Israelis, the Levi’s name represents the