Chief Marketer Staff
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Agencies
All Together Now-Not!
A survey of recent and potential attendees of National Center for Database Marketing conferences shows marked differences in ancillary services valued
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Hunting for Human Resources
Pardon us while we plagiarize ourselves: “It’s incredible, but even promotion’s biggest agencies typically do not have a human resources department dedicated
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Bud Bowl Moves Online
Anheuser-Busch is taking its popular, decade-old Bud Bowl to the World Wide Web so it can reserve its high-priced Super Bowl media time to showcase new
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Crossing State Lines
Miller Brewing employs new call-routing system to pull off nationwide sweeps.Miller Brewing Co. tapped NextLink Interactive, Portland, OR, for a call-routing
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Quaker Goes Prehistoric
UNIVERSAL CITY, CA Quaker Oats will tie into the sixth installment of Universal’s successful Land Before Time series.The video debuts Dec. 1 and the promo
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Gesundheit
CNS has just the thing for a stuffy nose this winter, and we have Wal-Mart to thank for it. The marketer of Breathe Right nasal strips is rolling out
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On the Net
DVC Builds $12 million Interactive Unit There’s a surge at Dugan Valva Contess this month as the Morristown, NJ, agency acquires its second interactive
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Agencies
B-to-B DM Stocks Eke Out Slight Increase
Without the impressive stock price gains by computer hardware and peripherals vendors, business-to-business direct marketing companies would not have
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Agencies
Hall of Fame
When asked how the late Tom Foster would have taken his election to the DMA Hall of Fame, Foster & Gallagher’s Bob Pellegrino laughed, “He would have