Chief Marketer Staff

• HEALTH & BEAUTY CARE

  Share a Secret/USA Building a solid base of loyal customers is tough enough. But turning loyal users into active proselytizers for the brand? C’mon. That’s

• Agencies

  B-to-B DM Stocks Eke Out Slight Increase

  Without the impressive stock price gains by computer hardware and peripherals vendors, business-to-business direct marketing companies would not have

• ALCOHOLIC BEVERAGES

  It’s a Man’s Thing/England Worthington Bitter’s beer market share had seen significant growth since 1990 in the United Kingdom, largely due to increased

• Agencies

  Customer Loyalty Is a Safe Bet

  At the recent World Gaming Congress I talked with Bill Dorn, former publisher of Casino Executive and now the owner of Vegas People magazine. Bill has

• Excellencex 16

  They dared to do it. That’s how the agencies and clients you will read about on the following pages took home 1998 World PRO of Excellence Awards. They

• Agencies

  We Swear, It Was Thissssss Big

  If you’re looking for a big fish story, don’t flounder around the Net. Swim on over to Trout Unlimited (www.tu.org), an organization-and Web site-dedicated

• Out-of-the-Rectangle Thinking

  The winners of this year’s Dialog Awards for phonecard promotions are tangible proof that prepaid cards can be highly effective motivators, both in the

• RESTAURANTS

  Burger King Free Fryday/ USA Just how much cooking oil goes into making 18 million orders of french fries? Makes one wonder whether Burger King purchased

• Who’s News

  MDC’s Southward Invasion MDC Corp., the Toronto-based company that first crossed the border in May when it bought Internet marketer CyberSight, has snapped

• Agencies

  Schweppes and Lerner team with Broadway

  NEW YORK Schweppes will activate its Live Broadway sponsorship with a national holiday instant-win sweepstakes. The promo will be on specially marked