Chief Marketer Staff

• So Scary It Won’t Go Away

  Battling weak profits, PepsiCo, Purchase, NY, extended its annual Halloween House Party promo to run until the Super Bowl to help boost supermarket sales.

• Agencies

  We Swear, It Was Thissssss Big

  If you’re looking for a big fish story, don’t flounder around the Net. Swim on over to Trout Unlimited (www.tu.org), an organization-and Web site-dedicated

• Launch at the Speed of Sound

  Gillette didn’t want its $250 to $300 million ad blitz for Mach3 to go to waste, so it stenciled the razor’s logo on supermarket parking spaces.That unusual

• RESTAURANTS

  Burger King Free Fryday/ USA Just how much cooking oil goes into making 18 million orders of french fries? Makes one wonder whether Burger King purchased

• Out-of-the-Rectangle Thinking

  The winners of this year’s Dialog Awards for phonecard promotions are tangible proof that prepaid cards can be highly effective motivators, both in the

• CAUSE-RELATED

  School Connection/USA It pays to go to school. Target and Option One found that out last year, and won a second World PRO award this year for the School

• Agencies

  A Real American Cataloger

  Freeland, WA-based Cotswold Collectibles Inc. has some ambitious New Year’s resolutions.The cataloger, which offers a line of military action figures

• The More Things Change…

  Ever wonder why food marketers invariably refer to “the shopper” by employing the personal pronoun, “she?” Are they sexists? No, just realists. For though

• Contact!

  Teva Marion Partners, Kansas City, MO, has teamed with Sprint FonPromotions, also based here, to help multiple sclerosis patients stay in touch. In the

• Disney

  BURBANK While everyone has waited for another Disney hit the size of Lion King, General Mills’s tie-in with the movie’s sequel proved to be a solid hit.