Chief Marketer Staff
-
Delia’s Confirms Plans for IPO of Internet Subsidiary
In response to investor and media inquiries, Generation Y marketer Delia’s Inc., New York, said it has, subject to market and other conditions, formally
-
National Media Says Internet Revenues Up 600%
Infomercial giant National Media Corp., Los Angeles, said revenues from its Quantumtv.com Web site increased by more than 600% for the three-month period
-
Diet and Fitness Dominate Top-Grossing Infomercials
Half of the top ten grossing infomercials for 1998 fall within the diet and fitness category, according to the annual ranking released by The Infomercial
-
Catalog City Adds Brownstone, Lew Magram
Diplomat Direct Marketing Corp. will offer its Lew Magram and Brownstone Studio catalogs to online shoppers through Catalog City (www.catalogcity.com)
-
Sweepstakes Industry Probed And Prosecuted
Plans to investigate the marketing practices of the direct mail sweepstakes industry were announced Wednesday in Washington as a federal judge in New
-
Elcom International Sees Fourth Quarter Loss
Computer systems developer/direct marketer Elcom International, Inc., expects to report an operating loss in the fourth quarter totaling approximately
-
Mail Order Woes Downgrade J.Crew Group From Stable To Negative
Moody’s Investors Service has downgraded the rating outlook of J. Crew Group from stable to negative, largely due to “very high debt levels” and “intense
-
Icon Buys Killakanu
Icon Medialab, Stockholm, an interactive agency specializing in e-commerce development, has acquired Killakanu, a German communications agency with offices
-
DIRECT Listline
Lizell The 19,133 individuals on this list have purchased office or home business furnishings or executive accessories through the mail. Purchase amounts
-
McGraw-Hill Technology Lists Now Managed By DMC
Database Marketing Concepts, Bohemia, NY, is now handling both the United States and international lists for McGraw-Hill Technology. The files include