Chief Marketer Staff

• Direct Focus Sales Jump on Strength of Bowflex

  Direct Focus, Inc., Vancouver, WA, had full-year sales of $57.3 million ($88.8 million Cdn), up 188 percent from $19.9 million ($28.4 million Cdn) in

• House Postal Panel Changes Won’t Affect Reform: Experts

  Minor changes in House postal subcommittee membership are not expected to cause any major delays in passage of postal reform legislation, Congress watchers

• National Media Says Internet Revenues Up 600%

  Infomercial giant National Media Corp., Los Angeles, said revenues from its Quantumtv.com Web site increased by more than 600% for the three-month period

• Catalina Buys DCI Cardmarketing

  Catalina Marketing Corp., St. Petersburg, FL, acquired DCI Cardmarketing, Manasquan, NJ, a specialist in retail card-based loyalty marketing programs.

• DIRECT Listline

  Women with Families This compiled file contains 150,304 working women with children. Individuals within the file have responded via direct mail to publishing,

• Diet and Fitness Dominate Top-Grossing Infomercials

  Half of the top ten grossing infomercials for 1998 fall within the diet and fitness category, according to the annual ranking released by The Infomercial

• AOL Members Spent $1.2B in Online Holiday Shopping

  America Online Inc. said its members spent over $1 billion with online retailers available through AOL during the nearly six weeks of the 1998 holiday

• Columbia House Sells Audiobook Club to Audio Book Club

  The Columbia House Co., New York, has sold the Columbia House Audiobook Club to rival Audio Book Club Inc. of Boca Raton, FL and Morristown, NJ.Financial

• NBTY Launches TV Ad To Attract Mail-Order Customers

  Vitamin direct marketer NBTY Inc., Bohemia, NY, announced the roll out of a national television advertising campaign to attract new mail-order vitamin

• Delia’s Confirms Plans for IPO of Internet Subsidiary

  In response to investor and media inquiries, Generation Y marketer Delia’s Inc., New York, said it has, subject to market and other conditions, formally