Chief Marketer Staff
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DIRECT Listline
Women with Families This compiled file contains 150,304 working women with children. Individuals within the file have responded via direct mail to publishing,
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Columbia House Sells Audiobook Club to Audio Book Club
The Columbia House Co., New York, has sold the Columbia House Audiobook Club to rival Audio Book Club Inc. of Boca Raton, FL and Morristown, NJ.Financial
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National Media Says Internet Revenues Up 600%
Infomercial giant National Media Corp., Los Angeles, said revenues from its Quantumtv.com Web site increased by more than 600% for the three-month period
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Delia’s Confirms Plans for IPO of Internet Subsidiary
In response to investor and media inquiries, Generation Y marketer Delia’s Inc., New York, said it has, subject to market and other conditions, formally
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Catalina Buys DCI Cardmarketing
Catalina Marketing Corp., St. Petersburg, FL, acquired DCI Cardmarketing, Manasquan, NJ, a specialist in retail card-based loyalty marketing programs.
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House Postal Panel Changes Won’t Affect Reform: Experts
Minor changes in House postal subcommittee membership are not expected to cause any major delays in passage of postal reform legislation, Congress watchers
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DIRECT Listline
Lizell The 19,133 individuals on this list have purchased office or home business furnishings or executive accessories through the mail. Purchase amounts
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Elcom International Sees Fourth Quarter Loss
Computer systems developer/direct marketer Elcom International, Inc., expects to report an operating loss in the fourth quarter totaling approximately
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ALC Appoints Two
ALC of New York, LLC, appointed Lyanne Gizzie as list brokerage account executive and Lee Conti as list management production manager.
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Catalog City Adds Brownstone, Lew Magram
Diplomat Direct Marketing Corp. will offer its Lew Magram and Brownstone Studio catalogs to online shoppers through Catalog City (www.catalogcity.com)