Chief Marketer Staff

• House Postal Panel Changes Won’t Affect Reform: Experts

  Minor changes in House postal subcommittee membership are not expected to cause any major delays in passage of postal reform legislation, Congress watchers

• Columbia House Sells Audiobook Club to Audio Book Club

  The Columbia House Co., New York, has sold the Columbia House Audiobook Club to rival Audio Book Club Inc. of Boca Raton, FL and Morristown, NJ.Financial

• Delia’s Confirms Plans for IPO of Internet Subsidiary

  In response to investor and media inquiries, Generation Y marketer Delia’s Inc., New York, said it has, subject to market and other conditions, formally

• DIRECT Listline

  Women with Families This compiled file contains 150,304 working women with children. Individuals within the file have responded via direct mail to publishing,

• AOL Members Spent $1.2B in Online Holiday Shopping

  America Online Inc. said its members spent over $1 billion with online retailers available through AOL during the nearly six weeks of the 1998 holiday

• NBTY Launches TV Ad To Attract Mail-Order Customers

  Vitamin direct marketer NBTY Inc., Bohemia, NY, announced the roll out of a national television advertising campaign to attract new mail-order vitamin

• DIRECT Listline

  Lizell The 19,133 individuals on this list have purchased office or home business furnishings or executive accessories through the mail. Purchase amounts

• Elcom International Sees Fourth Quarter Loss

  Computer systems developer/direct marketer Elcom International, Inc., expects to report an operating loss in the fourth quarter totaling approximately

• McGraw-Hill Technology Lists Now Managed By DMC

  Database Marketing Concepts, Bohemia, NY, is now handling both the United States and international lists for McGraw-Hill Technology. The files include

• ALC Appoints Two

  ALC of New York, LLC, appointed Lyanne Gizzie as list brokerage account executive and Lee Conti as list management production manager.