Chief Marketer Staff

• National Media Says Internet Revenues Up 600%

  Infomercial giant National Media Corp., Los Angeles, said revenues from its Quantumtv.com Web site increased by more than 600% for the three-month period

• House Postal Panel Changes Won’t Affect Reform: Experts

  Minor changes in House postal subcommittee membership are not expected to cause any major delays in passage of postal reform legislation, Congress watchers

• Catalina Buys DCI Cardmarketing

  Catalina Marketing Corp., St. Petersburg, FL, acquired DCI Cardmarketing, Manasquan, NJ, a specialist in retail card-based loyalty marketing programs.

• Delia’s Confirms Plans for IPO of Internet Subsidiary

  In response to investor and media inquiries, Generation Y marketer Delia’s Inc., New York, said it has, subject to market and other conditions, formally

• DIRECT Listline

  Women with Families This compiled file contains 150,304 working women with children. Individuals within the file have responded via direct mail to publishing,

• AOL Members Spent $1.2B in Online Holiday Shopping

  America Online Inc. said its members spent over $1 billion with online retailers available through AOL during the nearly six weeks of the 1998 holiday

• Diet and Fitness Dominate Top-Grossing Infomercials

  Half of the top ten grossing infomercials for 1998 fall within the diet and fitness category, according to the annual ranking released by The Infomercial

• NBTY Launches TV Ad To Attract Mail-Order Customers

  Vitamin direct marketer NBTY Inc., Bohemia, NY, announced the roll out of a national television advertising campaign to attract new mail-order vitamin

• Catalog City Adds Brownstone, Lew Magram

  Diplomat Direct Marketing Corp. will offer its Lew Magram and Brownstone Studio catalogs to online shoppers through Catalog City (www.catalogcity.com)

• Elcom International Sees Fourth Quarter Loss

  Computer systems developer/direct marketer Elcom International, Inc., expects to report an operating loss in the fourth quarter totaling approximately