Chief Marketer Staff
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HSN, Shop at Home Network Have Strong Decembers
Both Nashville, TN-based Shop At Home Inc., and The Home Shopping Network had strong December, 1998 sales levels.Shop At Home Network shipped $19.3 million
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Boise-Cascade to Run Brand-Building Effort
Direct marketer/retailer Boise Cascade Office Products Corp., based in Itasca, IL, has launched a brand building campaign.In addition to national placements
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Insight Sees Record $1 Billion in Sales for 1998
Computer direct marketer Insight Enterprises Inc., based in Tempe. AZ, anticipates net sales for1998 to exceed $1 billion, more than a 59% increase over
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Successories Holiday Web Sales Up 300%: Reports
Motivational products direct marketer/retailer Successories Inc., based in Aurora, IL, reported that holiday sales volume from its Web site had increased
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Short Cuts
Shopping.com, a Web-based discount merchant based in Corona Del Mar, CA, has naming Randall R. Read as the company’s new chairman of the board; Frank
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USPS Watchers Blast Projected First Quarter Shortfall
Despite an increase in overall mail volume, the $611 million surplus the U.S. Postal Service posted for the first quarter of Fiscal 1999 was $159 million
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Milcron Launches Industrial E-Commerce Site
Industrial manufacturing equipment company Milacron Inc., based in Cincinnati, has launched an electronic commerce site (http://www.milpro.com) reportedly
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DIRECT Listline
Poor Credit List This list, available for the first time, contains the names of 353,222 individuals who have failed to qualify for a conventional loan
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New Congress Brings Changes in USPS Oversight Committees
As in the US House of Representatives, the Senate is making several minor membership changes in the committee and subcommittee that has oversight jurisdiction
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Harland Restructures, Announces Layoffs
John H. Harland Company, an Atlanta-based checks, database marketing software, direct marketing campaign management and loan automation software provider,