Chief Marketer Staff

• Primedia Invests In Intellipost

  Primedia Ventures (http://www.primediaventures.com), the venture capital arm of publishing and media giant Primedia Inc., has invested in Intellipost

• DIRECT Listline

  Skin-Care Products Buyers This is a file of 1.5 million 12-month buyers of Garden Botanika skin-care and other personal care products. They are professional

• Insight Sees Record $1 Billion in Sales for 1998

  Computer direct marketer Insight Enterprises Inc., based in Tempe. AZ, anticipates net sales for1998 to exceed $1 billion, more than a 59% increase over

• HSN, Shop at Home Network Have Strong Decembers

  Both Nashville, TN-based Shop At Home Inc., and The Home Shopping Network had strong December, 1998 sales levels.Shop At Home Network shipped $19.3 million

• Short Cuts

  Shopping.com, a Web-based discount merchant based in Corona Del Mar, CA, has naming Randall R. Read as the company’s new chairman of the board; Frank

• Successories Holiday Web Sales Up 300%: Reports

  Motivational products direct marketer/retailer Successories Inc., based in Aurora, IL, reported that holiday sales volume from its Web site had increased

• USPS Watchers Blast Projected First Quarter Shortfall

  Despite an increase in overall mail volume, the $611 million surplus the U.S. Postal Service posted for the first quarter of Fiscal 1999 was $159 million

• Milcron Launches Industrial E-Commerce Site

  Industrial manufacturing equipment company Milacron Inc., based in Cincinnati, has launched an electronic commerce site (http://www.milpro.com) reportedly

• DIRECT Listline

  Poor Credit List This list, available for the first time, contains the names of 353,222 individuals who have failed to qualify for a conventional loan

• Boise-Cascade to Run Brand-Building Effort

  Direct marketer/retailer Boise Cascade Office Products Corp., based in Itasca, IL, has launched a brand building campaign.In addition to national placements